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Opportunity Promotional Analysis of SBI


  1. 1. Opportunity Promotional Analysis<br />Submitted By: RECREATORS<br />Ankush Bhatnagar<br />Ritika Sharma<br />Anchal Sharma<br />NitikaGarg<br />PalakBhardwaj<br />
  2. 2. State Bank of India<br />Largest nationalized commercial bank in India<br />In terms of assets, number of branches, deposits, profits and workforce. <br />Headquarters in Mumbai, India and employs about 205,896 people.<br />
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  4. 4. Investment Banking<br />An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.<br />
  5. 5. Retail Banking<br />Retail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.<br />
  6. 6. Commercial Banking<br />It is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.<br />
  7. 7. Private Banking<br />Private banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.<br />
  8. 8. Asset management<br />Asset management is the professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.<br />
  9. 9. COMPETITORS <br />
  10. 10. Communication <br />
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  16. 16. Target Markets<br />Two Types:<br /><ul><li>Current users
  17. 17. Proposed users</li></ul>Rural population<br />Markets of tier II and tier III cities with MFs<br />Working Class(High Net Individuals) <br />Increasing Middle Class<br />
  18. 18. SBI communication Objectives can be:<br />Increasing AWARENESS and KNOWLEDGE about the new and existing products<br />To grab ATTENTION of consumers <br />To Enhance purchase actions.<br />REINFORCEMENT<br />Increase in Market Share <br /> and sales<br />
  19. 19. Factors Affecting Budget:<br />Company strategy <br />Whether the product or service is at awareness stage ,attention or reinforcement stage?<br />How much aggressive competitors are?<br />
  20. 20. Create Communications Strategies<br />Match with company’s strategy<br />Focus on opportunities and threats<br />Fit with company Image<br />
  21. 21. Matching Tactics with Strategies<br />Regional language campaigning<br />Product knowledge and its benefits<br />Price of products according to target customer<br />
  22. 22. THANK YOU<br />