Gupshup's mobility solutions help over 72 million users and 550 brands communicate via messaging. Their platform processes over 100 billion messages across SMS, voice, and data to enable enterprises to interact with customers on any mobile device. With over 45% of India's A2P SMS volume, Gupshup is the leading SMS aggregation platform in India. It was founded by experienced Silicon Valley entrepreneurs and is backed by major venture capital firms.

1. GUPSHUP’S MOBILITY SOLUTIONS
BFSI

2. • Webaroo's universal messaging platform – Gupshup, supports over 2.7
billion mobile interactions per month and is being used by over 72 million
users, 550 Brands and 27,000 Businesses to interact, engage and
communicate using any mobile device
• Our platform has processed over 100 billion messages and enables
enterprises to send mobile messages to users across all messaging paths
including Data, SMS and Voice
• Webaroo is the fastest growing and leading SMS aggregation platform in
India with over 45% of the A2P SMS volume in India being sent using its
SMS Cloud API platform
*Source: Nasscom Emerge 50
About Us

3. More than 950 million
mobile users and the
fastest growing mobile
subscriber base in the
world
95% Smart phone
users search for local
information via phone
A user on an average
spends about 9 hours on
media out of which 44% is
represented by mobile and
rest by desktops and
tablets
The penetration of mobile
phones in India is more
than 50% higher than that
of Television
*Source: Ideatelabs, IAMAI and Impact
Why a Mobile Solution

4. SMS Campaigns
Missed call
Campaigns Voice Campaigns
USSD
Email
Campaigns
Mobile Communities
and apps
Tools we Use

5. India is the second largest
telecom market in the world,
which is having high potential for
expanding banking services using
mobile
*All the statistics are from the RBI websites
Relevance of mobiles in the BFSI
segment
In 2016, there will be 448 million
mobile payment users in a
market worth $617
By 2017, worldwide purchase
volume over mobile devices will
reach $1 trillion .

6. Concepts

7. • SMS blasts can be sent to out strong database informing them about
important offers, property deals, new plots, special rates etc.
• We can also send alerts current deals and contact details of the company,
broker.
New PIN code law
for Credit cards
will be applicable
after Dec’13 for all
Banks. Call on
98XXXXXXXX for
further
information
From: XXX
Rs. 5000 has been
credited as on 26th
Feb 2014 to your
account XXX XXXX
X6709. To check
acc balance please
give a missed call
on 98XXXXXXXXX
From: XXX
Informative Alerts
Lowest interest
personal loans
offered by XXX
Bank til June 2014.
Hurry up and give
a missed call on
98XXXXXXXX to
avail this offer
From: XXX
Promotional
SMS Engagement

8. • The customer’s mobile number needs to be linked with his insurance
account
• There will be individual missed call numbers for different information
requirements
– Eg. Give a missed call on 98789XXXXX to get your NAV details
– Eg. Give a missed call on 98457XXXXX to know your payment due date
• Once the customer gives a missed call on a particular number, he gets the
required details as an SMS on his mobile
• This is convenient as the customer can easily get the information he/she
needs instantly, instead of going through the customer care helpline.
Missed Call to get Balance, NAV or
other details

9. The customer gives a missed
call on a given number
Webaroo captures the missed call
number and gives it to the Client in
real time
The Client provides the necessary
details to Webaroo
The due date
for your policy
no. 239XXXX is
24/01/2014
The customer receives an SMS
with the required details
From: LM- XXXX
Client
Flow chart for a missed Call

10. • A Click to Call Widget can be added on the client’s Website
• Once the customer clicks on the widget a separate window opens up where he/she will
enter his/her number and they will receive a call on their number to book an
appointment or setup a meeting.
Come meet us and we
will give you the
options you never
knew you had!
INSURANCE
Click to call
Please enter your mobile
number in the box below
Click to Call Widget

11. Case Studies

12. Objective:
To engage customers with transactional and promotional messages and VMN via a
dedicated long code
Solution:
We provided Yes Bank with transactional alerts and also promotional messages for their
services. We also provided them with international messages for better interaction with
their international customers. The dedicated long code given by us helped them in better
interaction and engagement with the customers
Results:
Timely alerts and regular updates helped Yes Bank in better customer engagement and
also helped them keep their international customers updated. The dedicated long codes
leads to better interaction with the customers
YES BANK, India's fourth largest private sector Bank is a customer centric,
service driven, private Indian Bank catering to the “Future Businesses of
India”

13. Objective:
To promote their services and engage customers with transactional alerts and
promotional messages via innovative mediums
Solution:
We provided Axis Bank with a Scrubber which helped them get through their target
audience by scrubbing off the DND customers from the database. We also provided
them with a product which lead to better interaction with the customers via the Axis
Bank application, SMS and Whatsapp.
Results:
Regular updates and timely alerts via SMS, Whatsapp and the Mobile App has increased
customer interaction and has helped Axis Bank get a Cost Effective Solution for customer
engagement.
Axis Bank is the third largest private sector bank in India that offers the entire spectrum
of financial services to customer segments covering Large and Mid-Corporates, MSME,
Agriculture and Retail Businesses

14. Objective:
To promote Credila’s Educational loan schemes by providing them with a cost effective lead
generation campaign.
To get quality leads for the HDFC Life products using Voice and SMS
Solution:
We devised a ‘response based’ process to generate leads using consumer database. We carried
out campaigns on our interest based database to reach out to the relevant target audience. We
successfully executed SMS and OBD campaigns with regular updates and alerts on various
educational loan schemes which generated quality leads.
We also carried out campaigns using SMS and Voice for generating leads for the HDFC Life
products
Results:
We managed to get Credila and HDFC Life a higher lead conversion rate. The lead conversion
rate for the campaigns was 0.05%.
Credila is a Non-Bank Finance Company, a subsidiary of HDFC which is exclusively focused on
Education Loans. We also cater to HDFC mutual funds for their campaign requirements

15. Objective:
To re-introduce Brand UTI Mutual Funds as an investment giant, help in servicing people
and facilitate their customers with alerts on a daily basis.
Solution:
We suggested – promote, transact, engage. We facilitated leads from their website by
the “click to connect” option to connect them with the call centres. The customers got
regular updates and information about their transactions via SMS. The distributors
/partners also got regular NAV and market updates via SMS
Results:
Regular updates and timely alerts via SMS have increased customer interaction and has
helped in building a better network between the customers, distributors and the
company
Unit Trust of India is a financial organization in India, which was created by the UTI Act
passed by the Parliament in 1964. For more than two decades it remained the sole vehicle
for investment in the capital market by the Indian citizens

16. Objective:
To promote their services and engage customers with transactional alerts and
promotional messages by creating a community of customers
Solution:
We helped Reliance Money create a Community by using keywords to opt-in. We then
provided them with transactional and promotional messages for regular updates for
better customer interaction
Results:
Regular updates and timely alerts via SMS have increased customer interaction and has
helped increase customer engaagement
Reliance Money is the third party distribution business of Reliance Capital. It’s a
comprehensive financial services and solutions provider, providing customers with access to
general Insurance products, money transfer, currency exchange, loans and gold coins.

17. GupShup has always invested in a high-quality, world-class team at all levels. It is
founded by seasoned Silicon-Valley entrepreneurs, led by experienced executives
with global expertise and staffed by the best engineers available in India.
It is backed by global venture-capital and private-equity funds including Charles
River Ventures, Helion Ventures and Globespan Capital Partners.
CEO - Beerud Sheth
Founder of Elance, Merrill Lynch, MIT Media Lab, IIT Bombay
COO – Ravi Sundararajan
General Manager-Akamai, VP-Palm, McKinsey, Harvard MBA
VP Engineering – Kunal Patke
Engineering Management Positions at CMC and HCL America Inc.
Experienced Team with Strong Backing