project of consumer awareness

1. PROJECT OF CONSUMER
AWARENESS
OBJECTIVES
1) It seeks information about consumer
awareness regarding different products .
2) It gets information about demerits or defects
of products from consumers and suggests
remedial measures .
3) It makes popular the positive points of the
products.
4) It prepares wide market for the product .

2. QUESTIONNAIRE
The following questionnaire has been prepared for
a consumer awareness project.
General Information
Name ………………………………………. Age ……….
Sex -- Male ……. Female………
Residential address …………………………………………
……………………………………………………………………
Marital status -- Married …… Unmarried …….
Number of members of the family ………………………. …

3. Between Rs 5000 -10,000
Up to Rs 5000
Between Rs 10,000 - 20000
Above Rs 20,000
Average monthly incomes (in rupees)

4. Product Information
1 ) Which of our products do you like most ?
Soap Shaving cream Powder
2) You like soap most because
i) It is easily available
ii ) It is used by your friends
iii ) Its price is reasonable

5. 3) On which ground don you like soap most ?
i) colour Yes No
ii ) packing Yes No
iii )fragrance Yes No
iv ) weight yes No
4 ) Do you think our soap contains adequate amount of
soda ?
yes No Not known
5)Do you know that our soap fights germs better ?
Yes No Not know

6. 6 ) Does it keep clothes safe?
Yes No Not known
7) Do you Know that our soap is available in different weights?
Yes No Not known
8) Do you know that our soap removes obstinate spots ?
yes No Not known
9) Do you think that our soap is costly ?
Yes No Not known
10 ) Do you think our company should manufacture new soap ?
yes No Not known
11 ) Do you think our soap needs improvement ?
Yes No Not known

7. 12 ) Do you examine goods before you buy them?
Yes No
13) Did you ever feel our product sub-standard or defective?
15 ) Did you ever file a case in consumer courts ?
Yes No
Yes No
Yes No
14 ) If defective, did you make complaints?
Yes No
16 ) Are you aware of consumer courts?
Consumer Awareness

8. SUMMARISED PRESENTATION OF INFORMATION
AVAILABLE THROUGH QUESTIONNAIRE
Total number of household visited
Number of questionnaire used
Sex Information---
Male
Female
Marital Status---
Married
Unmarried
Number of members in the family
Families having 1-4 members
Families having 5-7 members
Families having 8 or more member members

9. Average monthly incomes of families
Families having income up to Rs .5000
Families having income between Rs .5000-10,000
Families having income between Rs .10,000 -20,000
Families having income above Rs .20,000
Preference of our product among families
Percentage of information prefering shaving cream
Percentage of information prefering Soap
Percentage of information prefering powder

10. Special features ---
Answer
Yes No
1 .Soap is easily available to us 70% 30%
2. Soap is used by friend ………. ……….
3. Soap is reasonably priced ……… ……….
4. Soap has good fragrance ………. ……….
5.Soap has good colour ……… ………..
6.Its packing is good ……….. …………
Description --- Answer
Yes No Not Known
•It cleans clothes well 30% 40% 30%
•It gives clothes fragrance ……… ………. ……………
•It keeps clothes safe ……… ……… …………….
•It contains less amount
Of soda ………. ……….. …………
•Improvement required ……… ……… …………..