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SUBMITTED BY SUPRIYA BASU
SECTION- PGDM 4
ROLL NO.- DM17D55
“It's not hard to make decisions when
you know what your values are”
 Knowledge sharing
 Cross-functional teams
 Passion for Learning
 Leadership
 Ownership
 Respect
http://britannia.co.in/careers/philosophy
“PEOPLE ARE THEIR BIGGEST ASSET”
Redefine the ‘Box’
Strengthening and Building Trust
Britannia Code of Business Conduct
▪ Standard of Ethical Behaviour
▪ Workplace Responsibilities
▪ Representing Britannia
▪ Privacy / Confidentiality
▪ Investments
▪ Corporate Social Responsibility
AS PER COMPANY POLICY,
http://britannia.co.in/pdfs/Code_of_conduct/COBCforEmployeesFINAL.pdf
“Transparent Communication” & “Being Employee Centric”
https://showcase.iimjobs.com/rscp-britannia-136.html?ref=jdp
• Company’s Own Website
• Company Reports
• Awards & Recognition
• Social Sites (like YouTube, Twitter, LinkedIn,
etc.)
• Articles
Can also try:
– Business Cards
– Blogs
– Seminars
“Marketing Communication Channels”
HR PRACTICES & EMPLOYEE BRANDING STRATEGY IN BRITANNIA

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HR PRACTICES & EMPLOYEE BRANDING STRATEGY IN BRITANNIA

  • 1. SUBMITTED BY SUPRIYA BASU SECTION- PGDM 4 ROLL NO.- DM17D55
  • 2. “It's not hard to make decisions when you know what your values are”  Knowledge sharing  Cross-functional teams  Passion for Learning  Leadership  Ownership  Respect http://britannia.co.in/careers/philosophy
  • 3. “PEOPLE ARE THEIR BIGGEST ASSET” Redefine the ‘Box’ Strengthening and Building Trust Britannia Code of Business Conduct ▪ Standard of Ethical Behaviour ▪ Workplace Responsibilities ▪ Representing Britannia ▪ Privacy / Confidentiality ▪ Investments ▪ Corporate Social Responsibility AS PER COMPANY POLICY, http://britannia.co.in/pdfs/Code_of_conduct/COBCforEmployeesFINAL.pdf
  • 4. “Transparent Communication” & “Being Employee Centric” https://showcase.iimjobs.com/rscp-britannia-136.html?ref=jdp
  • 5. • Company’s Own Website • Company Reports • Awards & Recognition • Social Sites (like YouTube, Twitter, LinkedIn, etc.) • Articles Can also try: – Business Cards – Blogs – Seminars “Marketing Communication Channels”