Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kartik Hosanagar at Supernova 2008

1,328 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Kartik Hosanagar at Supernova 2008

  1. 1. The Present and Future of Personalized Recommendations Kartik Hosanagar
  2. 2. Personalized Retail
  3. 3. Personalized Radio
  4. 4. Personalized News
  5. 5. 3rd Party Providers Img Src: Business 2.0
  6. 6. Why are Recommenders Important? Recommenders can be beneficial to both consumers and firms. Value to • Learn about new products Consumers: • Sort through myriad choices Value to • Convert browser to buyers Firms: • Cross-sell • Increase loyalty Used by major Internet firms (Amazon, NetFlix, Yahoo!)

×