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Kartik Hosanagar at Supernova 2008


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Kartik Hosanagar at Supernova 2008

  1. 1. The Present and Future of Personalized Recommendations Kartik Hosanagar
  2. 2. Personalized Retail
  3. 3. Personalized Radio
  4. 4. Personalized News
  5. 5. 3rd Party Providers Img Src: Business 2.0
  6. 6. Why are Recommenders Important? Recommenders can be beneficial to both consumers and firms. Value to • Learn about new products Consumers: • Sort through myriad choices Value to • Convert browser to buyers Firms: • Cross-sell • Increase loyalty Used by major Internet firms (Amazon, NetFlix, Yahoo!)