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S ocial Attention
B ernardo A. Huberman
HP Labs




© 2007 Hewlett-P ackard Development C ompany, L.P .
The information co...
in the age of the web
and with the ubiquity of social networks ,
the scarce - and valuable – res ource is attention

atten...
attention – the network dimension
    a study of15 million recommendations from amazon.com
    prediction: propagation sho...
Social Attention
Social Attention
Social Attention
Social Attention
Social Attention
Social Attention
Social Attention
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Social Attention

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Bernardo A. Huberman HP Labs at Supernova 2008

Published in: Health & Medicine, Business
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Social Attention

  1. S ocial Attention B ernardo A. Huberman HP Labs © 2007 Hewlett-P ackard Development C ompany, L.P . The information contained herein is s ubject to change without notice
  2. in the age of the web and with the ubiquity of social networks , the scarce - and valuable – res ource is attention attention not as an individual ps ychological mechanism, but as a social phenomenon meas ured by the intens ity of signals that relate to a particular idea, theory, product, res earch program, movie, book, etc. Q ues tions : how do s ocial networks mediate attention? how does attention relate to the amount and intens ity of information available? what is the role that novelty and popularity play in eliciting attention? 2
  3. attention – the network dimension a study of15 million recommendations from amazon.com prediction: propagation short on average, but every once in a while it goes along way 3

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