The four-step approach to the groundswell

1,324 views

Published on

Charlene Li (VP & Principal Analyst, Forrester Research) at Supernova2008

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,324
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
71
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The four-step approach to the groundswell

  1. 1. The four-step approach to the groundswell P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T 1 Technology Decide which social technologies to use Entire contents © 2008  Forrester Research, Inc. All rights reserved.

×