Session- People: What We Know, and What it Means?

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Elizabeth Churchill (Principal Research Scientist, Yahoo! Research) at Supernova2008

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Session- People: What We Know, and What it Means?

  1. People: What we know and what it means ….to us and to them Elizabeth F. Churchill, Yahoo! Research Supernova June 2008
  2. Three points (1): People People are endlessly creative Few tools are good at complex knowledge sharing -2-
  3. -3-
  4. Three points (2) : Technology and people Most of most people’s time is spent offline Applications and services are only part the picture; information finding is emotional as well as practical, it has meaning for people -4-
  5. 16 million Americans $1 billion per year Ads, subscriptions and services -5-

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