Guinness Book Of World Record, Webinar 100 Strategy in 100 Mins.

1. Dr. Vivek Bindra
BadaBusinessesWebinar
31 MAY 2020

2. SUNIL 31 MAY 2020
• Product Knowledge + Product Conviction = Sales
• Nail Value Preposition (Cost Buying vs Cost of Losing) (TotalCostOwnership)
• Lead Scoring (Customer Observation = 1 - 10) (Sales Qualified Lead)
• Average Handling Time (Talk/Meetings) (Set Benchmarking)
• Purchase Action Ratio (Aware, Appeal, Ask, Act)
• BANT Sales Technique (Budget, Authority, Need , Timeline) (Customer Observation)
• Community Partnership (Partner to Community)
• AOICS (Chemist Business Community)
• B2B MEDDIC Sales Technique (Metric, Economics, Decision Criteria, Decision Process)
• MLM & Direct Sales (Action Man, Idea Man, Process Man)
SalesStrategy

3. SUNIL 31 MAY 2020
• Research before Reaching
• Psychological Ninja Technique (First Impression)
• People by Emotionally and Justify Rationally.
• Assign Top Reps to High Value Territories. (Pareto Principle)
• Jab, Jab, Jab, Hook = Give 3 Ask (First Give then ASK)
• SPANCO ( Suspect, Prospect, Approach, Negotiate, Close, Order)
• Renew Old Relationship.
• Outreach Your Potential Customer.
• Follow-Up
• Backward Close Approach (Start Relational Convo.)
SalesStrategy

4. SUNIL 31 MAY 2020
• Brick and Mortar to Online
• Social Media is No More Social, Its Commercial.
• Landing Page is Landmark
• ROI with FreeTools (InstaPage, ConvertKit, Google Keyword Planner, Canva)
• Make Your Brand Viral
DigitalStrategy

5. SUNIL 31 MAY 2020
• Track Competition Online
• Social Media KPIs
• ORM - Online Reputation Management
• Email Marketing
• Email Funnelling
• Flip Marketing Budget
• Conditional Negotiation (I Will , Will You)
• Rapport Building (Pacing - Leading)
DigitalSales

6. SUNIL 31 MAY 2020
• Flip Marketing Budget.
• Conditional Negotiation (I Will , Will You).
• Rapport Building (Pacing - Leading, Mirroring, Paraphrasing) (Involve).
• Insight and Discovery Questions (Sit.Prob.Imp.Need) (Prob.Agi.Solution) (Goal.Reality.Opt.For)
• Trust Signal (Person, Product, Company) (True,Helping,Inspiring,Necessary,Kind Modal).
• Product Demo (Puppy Dog Approach).
• Now or Never Close Approach (Extra Benefits - Limited Time).
• Soft Close Vs Hard Close Approach.
ClosingSales

7. SUNIL 31 MAY 2020
• Kill the Objection in Advance. (Opinion Before Pitching Approach) (Listen.Ack.Identify.Rev)
• 70/30 Rule Approach (Let Customer Talk 70% & Salesman 30%)
• Landmine Approach (Integrity of Businesses with 30% of Monopoly)
• Summary Close Approach (Repeated Feature and Benefits Summarise)
• Hard to Get Approach (Ignore Customer)
• Quality Close Approach (Story Telling About Product Quality)
• AAAFTO (Always Always Ask for the Order).
• 3 V’s Approach (Verbal, Vocal, Visual).
Sales

8. SUNIL 31 MAY 2020
• Focus on WIIFM (What is In It for Me ?)
• My Name is Sweeter then Honey (Repeat the Name, Welcome - Welcome)
• AIDA Sales Technique (Impulse Marketing)
• SILY Hypnotism (Storyline which Brings Attention and Smile) (Story.Instance.Laughter.Yes)
• Middle One Approach. (Show Expensive and Exclusive One) (Comparable Product)
Sales

9. SUNIL 31 MAY 2020
• Loyalty Member Discount.
• Try Before You Buy
• Seasonal or Promotional Discount.
• Volume Discount.
• First Time Shopper | Early Bird Discount
• Flash Sale (Event Based Discount) (Time Bound, Limited, Significant Discount) (Fear of Missing)
• Discount For Special Group (Army, Windows, Pregnant, Student…)
• Store Credit or Subscription Credit. (Visit Discount) (Future Group)
• Discount on Social Media (Polls, Contest, Promotion)
• Bundled Discount (Total Product Bundling and Lowering the Price)
DiscountandSchema

10. SUNIL 31 MAY 2020
• Brand Advocacy Ratio.
• PR Strategy for Small Businesses.
• Influencer Marketing.
• Consumer Research.
Marketing

11. SUNIL 31 MAY 2020
• SPICE (Sales Presentation / Image - Rule of 3 / Visual Data)
• Clear Sales Message (Clarity is Power)
• Storytelling for Recall
• Powerful | Compelling and Magnetic Headline. (Attractive Headline)
• Anticipatory Content (Content Marketing)
• Case Study Based Selling (Feel - Felt - Found) (1-2-3 Approach)
MarketingCommunication

12. SUNIL 31 MAY 2020
• Stock Management (ERP, CRM)
• Expiry Management
• Rack Management
• Alert Management for Recurring Requirement. (ERP)
• Behaviour Forecasting. (Suggestion)
• Profitable Push Sale (Technology based Pushing …)
• Sales Isn’t Equal to Cash (Amount, No. Days, No. Of Bills)
• Chatbot for Businesses. (Acquire Customer Base)
• Gamification (Reward Point, Give Winning Feeling to Customer).
Management

13. SUNIL 31 MAY 2020
• Art and Science of Feedback form.
• NPS - Loyalty Score. (Promoter - Detractor)
• Grievance Mangement.
• First Call Resolution.
• Turnaround Time.
• Industry Association (COAI)
• Generating Passive Income.
• Competition Analysis.
• Contact Center To Scale Sales.
• Tools & Technology for Call Center Setup
CustomerService

14. SUNIL 31 MAY 2020
• Shop in Shop Model (Coffee Shops)
• Aggregator Modal.
• Network Effect Will Help You Grow Sales.
• Word Of Mouth Advocacy
• Incentivise Your Employees (Hurdle Rate)
• Provide Max Payment Mode Options (Credit, Debit, Mobikwik, Paytm)
• Layaway Method (EMI)
• Sales Contests
• Choose Revenue Strategy
SalesGrowth

15. SUNIL 31 MAY 2020
• Create Affiliate Programme
• Offer Bulletproof Money-Back Guarantee
• Product Performance. (By Location)
• Employee Performance.
SalesGrowth