1. Role of Beverages ‐ Trends & Challenges
By Sunil Adsule
February 10th, 2012

2. Beverages ‐ Trends
Determinants
• Age & Profile
• Lifestyle
• Food habits
• Level of physical activity
Trends are driven by consumer preferences & needs

3. Beverage Portfolio
• Beverage Key Benefits
– Thirst Quencher – tasty hydration
– Energy
– Refreshment

4. Classified ‐ Internal use
Offerings based on Consumer Insights

5. Minute Maid
Full Fledged Juice Portfolio

6. Future Beverage Landscape
• Beverage Sector opportunities
– Sparkling beverages
– Still beverages
• Fruit Juice and Dairy based beverages
• Beverages with functional ingredients
– Low or No Cal beverages
– Tea or Coffee based beverages
– Energy Drinks
– Sports Drinks
– Flavored Waters
– Enhanced Waters
(with Vitamins / Minerals)
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7. • Low or No Cal Beverages
– No caloric sweetener used
– Primarily the DIET products
• Tea or Coffee based Beverages
– Includes carbonated
non‐carbonated tea, coffee extracts
based beverages containing milk,
and water, ready‐to‐drink products,
with sweeteners
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8. • Energy Drinks
– Includes water based beverages with or
without added carbon dioxide and contains
vitamins, minerals, herbs and herbal extracts
and other ingredients (e.g. caffeine, taurine,
glucuronolactone, etc.)
• Sports / Isotonic Drinks
– Includes water based still beverages with
electrolytes, vitamins , minerals,
peptides.
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9. Two key territories emerge for Sports drinks globally
Performance Led

10. • Flavored Waters (Still)
Still flavored water with
or without functional
ingredient
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 Enhanced Waters (with
Vitamins / Minerals)
Flavored, with addition of
vitamins, minerals,
polypeptides and other
ingredients
 Value Added Dairy
Milk and milk based
and functional Ingredients,

11. Fortification/Functional Benefits
Beverages with functional ingredients
• Fruit or vegetable juice as the carrier,
Ingredients e.g. phyto‐sterol, DHA
• With added Vitamins and Minerals

12. Enabling Framework
• Manufacturers need framework to drive
development of new products
–To make and produce innovative products
which are safe and designed for a specific
target group of consumers
• New Categories / Additives
–To communicate benefits of these products
in unambiguous manner

13. THANK YOU
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