Idea is one of the most important thing for entrepreneur... Some people have difficulty in generating Idea.. this slide will talk about Idea Generation
6. Tapping the Ideas of
Customer
• Customers are an evergreen source of
innovative ideas if salespeople, service
people, R&D workers LISTEN to what
they say
7. “Its a great device, and i’d use it more often if it would fit in
my briefcase... (Idea? : make the device smaller)
8. “It takes too long to prepare and bake a regular pizza!”
15. Learn from Lead Users
• Lead users are companies and individual,
customer and noncustomers - whose
needs are far ahead of market trends
18. “Empathetic Design”
Empathetic Design is an idea-generating technique whereby
innovators observe how people use existing products and
services in their own environment.