Ibm social selling tony wehrstein

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  • Credibility of employees, a person like yourself and a company’s technical experts rises
  • Ibm social selling tony wehrstein

    1. 1. Social Selling a Matter of Trust
    2. 2. Fundamental Changes Ahead
    3. 3. From Offline ...
    4. 4. … to Online
    5. 5. the World is inter-connected
    6. 6. We live inTrustedNetworks
    7. 7. Online communicationhappens.... … whether you are part of it or not
    8. 8. 86 % of business technology decision makers usesocial media for professional reasons80 % of decision makers research is done before theycontact a vendor
    9. 9. Customer progress in todays B2B purchaseexperience
    10. 10. • 45 % of consumers have no specific Brand or Business in mind when they begin their search on their desktop or smart phone• 90 % of online users trust recommendations from people they know• 70 % trust opinions of unknown users• 86 % online US adults, 79 % European online adults engage with social media. While in BRIC countries, 93 % of online users use social tools
    11. 11. The influence of trust Source: Edelman Trust Barometer
    12. 12. Trusted Spokesman Source: Edelman Trust Barometer
    13. 13. Shaping the Sales Process
    14. 14. Tony Wehrstein IBM Switzerland Ltd.Certified IT Specialist Vulkanstrasse 106 P.O.IBM Software Group Box CH-8010 Zürich Mobile +41 79 342 1856 tweh@ch.ibm.com

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