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1. ORACLE DATA SHEET
ORACLE ATG WEB COMMERCE 10
SPEED IMPLEMENTATIONS, IMPROVE Highlighted by powerful new merchandising and promotion applications as
MERCHANDISING, RAPIDLY LAUNCH well as multisite management tools, the latest release of Oracle ATG Web
NEW SITES, AND EASILY EXPAND
Commerce provides the engine that companies need to power today’s
INTO NEW MARKETS.
commerce-anywhere environment. Oracle ATG Web Commerce 10 makes it
KEY BENEFITS
• Streamline common tasks.
easy to implement an integrated, unified cross-channel sales model that
leverages the latest mobile devices and social media. It also enables you to
• Simplify promotion management.
provide merchandisers and marketers with direct control—with intuitive tools
• Make merchandising faster and
more profitable. that let merchants work the way they want to.
• Quickly and easily launch new sites.
• Effectively share resources and assets Gain Control, Efficiency, and Speed
across sites.
Whether you service businesses or individuals, Oracle ATG Web Commerce 10 gives you the
• Centrally manage all of your sites and flexibility to rapidly adapt to changing customer behaviors so that you can take advantage of a
channels easily and efficiently.
dynamic and global marketplace. With Oracle ATG Web Commerce 10, you will
• Jump-start new sites and apply best
practices with a customizable • Merchandise more quickly, easily, and effectively to drive profitability
prebuilt storefront.
• Rapidly launch sites for new brands, markets, and even single-purpose campaigns
• Decrease operational costs and
custom development. • Orchestrate seamless cross-channel buying experiences to improve customer loyalty
• Use mobile devices and social media to drive sales
• Expand internationally and target new countries and segments more effectively
• Leverage the Web and personalization in innovative ways
• Easily create and manage both simple and complex promotions
Implement and Manage Your Sites with Ease
Oracle ATG Web Commerce 10 will speed implementation and reduce operational costs for
your commerce-anywhere environment by
• Simplifying the management of commerce software and applications
• Improving administrative and operational efficiency
• Increasing technical flexibility and agility
• Driving optimal performance, scalability, and reliability
Reap the Rewards of a Commerce-Anywhere World
The term commerce anywhere represents Oracle’s view of how to effectively serve the
“anytime, anywhere” consumer and unify commerce initiatives across channels and devices.
With Oracle ATG Web Commerce 10, companies can move from a model of independent,
siloed, multichannel sales processes to a unified cross-channel sales model that creates a
highly coordinated customer experience and increases sales. Oracle ATG Web Commerce 10
enables you to deliver consistent customer profiles, product content, promotions, and order

2. ORACLE DATA SHEET
information to all touchpoints. With Oracle ATG Web Commerce 10 at the heart of your
commerce-anywhere environment, you can
• Improve the customer experience by empowering customers to shop the way they want to
shop—that is, with the help of other consumers, seamlessly across channels, and via their
favorite devices
• Increase agility and empower marketers and merchants with the tools they need to manage
customer experience, promotions, and content, and to leverage user-generated ratings and
reviews across multiple sites
• Implement a future-proof commerce enterprise by arming IT with the software and tools to
rapidly build and implement a unified commerce infrastructure and systems
Figure 1. Oracle ATG Web Commerce 10 helps streamline common tasks by offering split
panes, drag-and-drop editing, advanced search, sorting, and filtering.
Benefit from Key Enhancements and New Features
The latest version of Oracle ATG Web Commerce includes enhancements and new features in
numerous areas. The following subsections describe some of the most important ones.
Merchant-Inspired Tools
Oracle ATG Web Commerce 10 is designed to work the way merchants want to work. Its
ergonomic, easy-to-use working environment streamlines common tasks and frees
merchandisers to quickly respond to changing business dynamics, allowing them to easily
manage catalogs, promotions, and content.
The following represent some highlights of the new merchandiser interface:
• A user-inspired design includes drag-and-drop editing and other rich-media user tools.
• Split panes enlarge workspace and simplify manipulation of multiple assets.
• An enhanced toolbar and navigation improve find, sort, filtering, and categorization, making
it easy to quickly locate items and work with very large catalogs.
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• Efficient workflows and layout unify catalog operations and site management with
personalization rules.
• Improved editors simplify management of categories and sites.
• Enhanced project capabilities enable concurrent management of multiple asset types in a
single project (for example, a merchant could launch a campaign that includes new
segments, promotions, and media).
• An updated user messaging framework delivers information and error messages without
interrupting workflow.
Figure 2. Simplify promotion creation with easy-to-use templates.
New promotion management capabilities include
• A redesigned business user interface that streamlines common promotional tasks
• An enhanced, extensible promotion engine that easily supports custom and complex
promotions
• Easy-to-use templates that simplify and speed creation of promotions
Unified Multisite Capabilities for Commerce Anywhere
Oracle ATG Web Commerce 10 includes the Sites feature, a new multisite architecture and
administration tool to speed the launch and simplify management of microsites, mobile sites,
social sites, affiliate sites, international stores, deal-of-the-day sites, private clubs, marketing
microsites, and in-store applications. With the Sites feature, merchants gain the capability to
easily share resources such as carts, catalogs, promotions, software components, and
integrations across sites.
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The new site administration tool of Oracle ATG Web Commerce 10 provides the
following capabilities:
• Extends the Business Control Center feature of Oracle ATG Web Commerce with a new
site administration interface
• Provides a site creation interface and site categories to simplify site creation
• Improves the management of assets across sites and applications, and enables all sites to use
resources created for the main Website
Figure 3. Easily launch and centrally manage sites with the Sites feature, which allows you
to share carts, catalogs, promotions, software components, and integrations across sites.
The Unified Multisite Architecture feature of Oracle ATG Web Commerce 10
• Allows sites to share commerce and personalization resources including content
and components
• Enables multisite sharing of elements including catalogs, price lists, gift lists, shopping
carts, and personalization assets
• Includes multisite support for segments, content groups, scenarios, personalization rules,
search and search merchandising, and reporting
• Introduces a site grouping capability, providing a flexible way to streamline management of
similar sites
• Offers a new site repository that manages attributes for a registered site
• Includes a site category framework to set up properties and editor configurations based on
the type of site
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Cross-channel selling enhancements include
• Updated “refund and exchange” capabilities, including improved refund calculations
• Enhanced support for appeasement limits and approvals
• New promotion browser to give agents greater visibility and control over promotions
• Multisite agent tools with the ability to search products across all sites
• Enhanced reporting, which provides insight into call center activities and sales results
• New interface to access order history
• New gift list and wish list management
Figure 4. Jump-start new sites and apply best practices with the reference store, a
customizable prebuilt Web storefront.
Radically Reduce Cost of Ownership
Oracle ATG Web Commerce 10 simplifies commerce implementation and ongoing
operations, improves search and caching, and reduces the overall cost of configuring and
supporting Oracle ATG Web Commerce 10 environments. This release includes new multisite
administration tools, improved tool usability, and overall performance improvements. The
reference store—a customizable prebuilt storefront—leverages new capabilities in Oracle
ATG Web Commerce 10 to jump-start new sites, applying the latest commerce best practices.
The enhanced Web storefront within Oracle ATG Web Commerce 10 includes
• Multisite features and new promotion templates
• Streamlined checkout for an improved customer experience
• Simplified setup for merchandisers and other site implementers
• Built-in best practices for user experience, personalization merchandising, multisite
management, multilanguage, technical architecture, and code structure to jump-start
implementations, reduce customizations, and ensure optimal success.
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RELATED PRODUCTS Implementation and operational efficiency enhancements include
Oracle ATG Web Commerce
is a comprehensive, highly
• Multisite search and management
scalable e-commerce • Improved search performance with concurrent indexing, which enables the parallel indexing
platform and application
solution that automates and
of multiple projects
personalizes online buying. • Improved catalog maintenance service performance, which reduces the time to process new
Related products include
the following:
catalogs and catalog updates
• Oracle ATG Web • Smart cache invalidation, which selectively invalidates only individual items in the cache
Commerce Business
that changed
Intelligence
• Oracle ATG Web
Get on the Right Path
Commerce Merchandising
Powerful merchandising and promotion applications, multisite management tools, and
• Oracle ATG Web
Commerce Search intuitive tools for marketers and merchandisers in Oracle ATG Web Commerce 10 powers
• Oracle ATG Web
commerce across multiple channels and on the latest devices and social media. With it, you
Commerce Service Center can maintain a cutting-edge, commerce-anywhere environment.
• Oracle ATG Web
Knowledge Manager
• Oracle ATG Web
Knowledge Manager
Self Service
Contact Us
For more information about Oracle ATG Web Commerce 10, visit oracle.com or call +1.800.ORACLE1 to speak to an
Oracle representative.
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