The document discusses Optima, a rate intelligence tool that provides hotels with insights beyond just rates to help with pricing strategy. It analyzes competitors, monitors rate parity across channels, provides city-level market data including Airbnb, and alerts hotels to changes in real-time through mobile devices. Optima aims to help hotels stand out from competition and maximize revenue through enhanced market intelligence and actionable insights.

1. Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

2. 93% travelers
focus on price
while booking a
hotel.
This underlines a
need for hotels to:
Have an effective
price intelligence.
PRIC
E
DID YOU
KNOW?
Do you still rely on a traditional price intelligence tool in
today’s
dynamic marketplace? RETHINK!
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

3. Stand out the competition now!
 Analyze your comp-set for more than just rate intelligence

 Constantly increase your market intelligence
 Turn insights into action to drive top-line revenue growth
Do it NOW.
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

4. How Optima Helps Your Pricing
Strategy
It is a smart rate shopper that goes
beyond traditional competitor
intelligence and price data to give
you a 360◦ view of your competitive
position across your channel
partners.
City-wise
Market
Supply
Data
Your OTA
rank vs.
competition
across
multiple
channels
Real-time
mobile
alerts and
multi device
compatibility
Rate parity
scan across
multiple
distribution
channels
Supply and
average
rates of
Airbnb
There is none other like
it!
Leverage the
latestmarket
trends
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

5. Shop more than 10,000 hotels everyday
 Quick Realtime Rate Intelligence
 Rich historical rate data
 Monitor competition’s rate positioning across
OTAs
 Ensure rate parity across channels
 Make the most of the OTAs
And Maximise Hotel Revenue Everyday!
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

6. What Makes OPTIMA Different?
Features and Functions
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

7. City wise market data including Airbnb
supply
Airbnb is expected to process $2.2 billion in bookings this
year, which compares with a likely figure of more than $170
billion in bookings by hotel companies in the US for the year.
– The Wall StreetJournal
AIRBNB INSIGHTS IN
OPTIMA
• Market supply is extended
beyond your competitor set
• Get deep insights into Airbnb and
take proactive measures
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

8. Check out a granular drill down (check-in date wise) of how your rank is fluctuating
across major OTAs & meta-searches
Better Predictability
Know your rank & rating vs. your
competition
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

9. Run a rate parity scan across multiple distribution
channels
 The value given to enterprise
accounts by Parity reports is
extended to retail customers
 Easy classification between
OTA and Metasearch parity
concerns
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

10. Overall City Market
Other Hotels Direct
Comp-Set Indirect
Comp-Set
Insights on indirect
competitor set
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

11. • Keep track of competitor and market rate movement
• Ensure alignment of rates across channels
• Proactively respond to supply fluctuations in the Market
• Monitor changes in channel ranking
Real time mobile alert & multi device
compatibility
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

12. Other quick
highlights
Market level data; demand across a specific city
Add/remove direct & indirect competition
Flight data; individual flight traffic to a particular city
Range of channels exceed 600+
No extra charge for adding new channels
Modern, up-to-date & improved user interface
Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL

13. Copyright 2016 RateGain Travel Technologies Pvt. Ltd. - CONFIDENTIAL
Leader in hosp
trave l technolo
SPAIN
Avenida Diagonal
640 6ta planta
8017 Barcelona
Ph: +34 932 287 881
UK
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Houndsditch, London
EC3A 7BX
Ph: +44 1376 572 319
INDIA
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Ph: +1.214.377.1374
+1.703.245.6686