Presentation eCommerce from A to Z on 21 june 2017 - part Google Maps (Localyse)

1. Location Strategy
Chris Hoogwys

2. Location-awareness - The Fifth Wave
Paper
maps
300 Years
Google
Maps,
MapQuest,
Yahoo! Maps
20 Yrs 10 Yrs
Real-time
traffic
Time
1.Static 2. Digital 3. Dynamic 4. Intelligent 5. Predictive
Billions of
connected
devices
1 - 3 Yrs?
Machine
Learning
300 years 10 years20 years

3. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL3

4. What is your location strategy?

5. Some short facts

6. “Nice to have” vs. Conversion Driving
THE ANALYTICS ·Proved that mobile
ROI brought a 680% incremental
increase in ROI

7. Some short facts
“Nice to have” vs. Conversion Driving
THE ANALYTICS ·Proved that mobile ROI brought a 680% incremental increase in ROI

8. “Nice to have” vs. Conversion Driving
THE ANALYTICS · Proved that mobile ROI brought a 680% incremental increase in ROI

9. Location matters
Source: Google Trends

10. Maps are an
essential part of
our lives

11. Million places
Driving directions in 203 Countries
spanning 30 million miles of roads
100M+ POIs
Live traffic data in 60 countries
with coverage in 600+ major cities
Public transit routing for 18,000 cities
Street View in 76 countries
including over one million transit stops
Global coverage in 200 countries
54 languages

12. Why customers
love the Google
Places API
Complete data
Fast and highly relevant searches
Reducing keystrokes

13. The Places API helps the checkout process
Easy to fill in
No spelling mistakes
Reduce steps and time
Mobile device
Search on companyname

14. How does location supports the
customer journey?

15. My Business
Public view
High Resolution
Bulk changes
Live changes
Labels

16. Show relevant
information for
their journey
Relevant content: restaurants, bars,
hotels, schools etc.
Relevant travel information: do the
customers come by public transport,
car or bike?
Relevant timeschedule: What can I
reach within 10 minute of cycling?
VIEW DEMO

17. Having a store
Only 27% of the dutch consumer
prefer to purchase online.
73% still wants to do
shopping in store.

18. This is how our clients have used
Google Maps to make better use
of their Location Strategy

19. Where are you interested in?
Storelocator
Location tracking
Virtual experience
Visualization
Innovative
Go to end of presentation

20. Storelocator
What do they use?
Google Maps
Geocoding API
Directions API
Places API
Go back to overview

21. Starbucks
Mixing the different APIs to create a complete
and organised store locator.
Nearby search
Directions
Autocomplete
Go back to overview
VIEW DEMO

22. Basic-Fit
Creating a complete overview of all our sports
schools. Google Maps was the best way to do
this because it can be in 54 languages. It is an
easy way to go international.
Go back to overview
VIEW DEMO

23. Albert-Heijn
Challenge:
How to give a good overview of our jobs with
the necessary information?
Solution:
Filter based on the travel time, a lot of young
people doesn’t have their driver license but
they still need to know what the traveltime will
be by for example with a bycyle.
VIEW DEMO
Go back to overview

24. Bubble Post
Challenge
How do we offer the best city delivery to our
clients and the receivers?
Solution
Real-time communication with clients and
receivers through an efficient planning system.
Results
A real time Track & Trace with ETA.
Efficiënt communication with clients
Bubble Heroes are always live during their
delivery.
VIEW DEMO
Go back to overview

25. Kiala / Bol.com
Go back to overview

26. Location Tracking
Go back to overview

27. ANWB - Wegenwacht app
Go back to overview

28. Central Point
Challenge
How can I improve the trust to clients? How
can I show what is happening now?
Solution
Real-time view of the sales on our website. Let
customers see what other costumers are
buying.
Results
Trends are getting visual.
Increasing the trust in Central Point.
Visitors click on “add to wish list”.
VIEW DEMO
Go back to overview

29. Virtual Experience
- Business View
- Streetview
- High resolution
Go back to overview

30. Standaard plan weergavePremium Plan weergave
Centraal Beheer
Go back to overview

31. InAsian Tours
Go back to overview
VIEW DEMO

32. Visualisation
Go back to overview

33. GGN - Deurwaarders tablet
The only question was:
“How do you make all this data readily
comprehensible and usable in the daily work of
the bailiff?”
That's where Google Maps offered a solution.
4 januari 2017
Go back to overview

34. GGN - Deurwaarders tablet
Zoeken naar debiteuren die in de buurt wonen. Auto’s zoeken in de buurt. In een straal van 500 tot 1500 meter een digitaal
overzicht van de auto’s die in beslag genomen kunnen worden.
Go back to overview

35. Realo
VIEW DEMO
Go back to overview

36. Trulia
Challenge
How can our clients visualize data that is
important for them?
Solution
Clients can compare neighbourhoods by
variables like, schools, nature risks, sales
trends and environment.
Results
Simplicity in the visualisation of all these
different variables.
VIEW DEMO
Go back to overview

37. Politie Nederland
VIEW DEMO
Go back to overview

38. Enexis
VIEW DEMO
Go back to overview

39. Innovative
These clients mixed the APIs on an
innovative way to create exactly what
they needed.
Go back to overview

40. Parkmobile
90% percent of consumers say
they want a seamless buying
experience, no matter which sales
channelthey choose.
Users pay only for their minutes they parked.
Go back to overview

41. Central Point
Challenge
How can I improve the trust to clients? How
can I show what is happening now?
Solution
Real-time view of the sales on our website. Let
customers see what other costumers are
buying.
Results
Trends are getting visual.
Increasing the trust in Central Point.
Visitors click on “add to wish list”.
VIEW DEMO
Go back to overview

42. Realo
VIEW DEMO
Go back to overview

43. Bubble Post
Challenge
How do we offer the best city delivery to our
clients and the receivers?
Solution
Real-time communication with clients and
receivers through an efficient planning system.
Results
A real time Track & Trace with ETA.
Efficiënt communication with clients
Bubble Heroes are always live during their
delivery.
VIEW DEMO
Go back to overview

44. Rabobank - Homecatcher app
Go back to overview
The Snap-To-Road feature made us help
to place the signs on the street instead
of on top of the houses.
Visualize as much as you can to inform
your clients on the best possible way.

45. More than 300 happy customers

46. You have reached your
destination.
Thanks for your attention.