It briefly explains about the role of artificial intelligence in marketing. Also it talks about the future and challenges to be faced. It also takes through various application of AI in different stages of customer life cycle

1. Marketing with
AI
Presentation By
K.P ARJUN

2. INTRODUCTION
MARKETING 5.0
AI in Marketing
“Next Best
Action
US $ 57.6 Billion
Closer to
customer

3. Intelligent or
Intrusive?
We will augment our intelligence
using technology
- Ginni Rometty

5. ACT
Ad targeting & Lead Scoring
REACH
Smart content Curation
CONVERT
Dynamic Pricing,
Chat Bots
ENGAGE
Predictive Customer Service

6. CHALLENGES
PERMISSIONS
LEGALITY
COSTLIERSUSTAINABILTY
HIGH TOUCH SALES

7. FUTURE
100% Cloud Contain AI
85% Customer
interaction
automated
Agility & Cost
2025
2027
2021

8. Sam Walton
“There is only one boss. The Customer”
THANK YOU