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Insights on Latam


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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: Review of the main industries and verticals for affiliate marketing in Latin America. Which industries are still growing at double digit rates and what are the main opportunities for publisher growth.

Published in: Business
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Insights on Latam

  2. 2. Advantages of Affiliate marketing Quality & transparency Intuitive, easy-to- use platform Alternative payment models Unrivalled expertise in your sector Future proof technology Greatest reach globally & locally Strategy, data & market intelligence Unmatched network functionality Specialist account management team
  3. 3. Current Scenario Affiliate Marketing Latam
  4. 4. E-commerce Growth in Latam Only region growing +30% in 2017
  5. 5. Digital Advertising Landscape SEM Social Media Retargeting Comparison Sites Portals Affiliate Similar to mature markets
  6. 6. Share of advertiser industries RETAIL 65% 25% 6%4% Retail & Shopping Travel Telco & Service Finance
  7. 7. Share of advertiser industries TRAVEL 65% 25% 6%4% Retail & Shopping Travel Telco & Service Finance
  8. 8. New Industries 2016 & 2017 80%Elect / Travel / Fashion Beer PetEducation Food Telco Op. Pay Gateways 20%
  9. 9. Publishers in Latam Blogs and Content Display and Retargeting Conversion Boosters Voucher and Cashback E-mail marketing Social media Loyalty and Benefits Search
  10. 10. Web Portals Web portals segmented by region: SP, RJ, SC, BA Wide public and brand association Qualified traffic and multidevice access Several web portals with a high volume of traffic
  11. 11. Segmented websites Websites and blogs segmented by content Public according to interest clusters Relevant content made by experts Advertising by IAB banners or content production
  12. 12. E-mail marketing Audited bases and wide segmentatio n possibilities Create your own assets and set your strategy Qualified leads and increased conversion Find potential customers and increase your ROI
  13. 13. Cashback Base of users highly interested in purchasing Partnerships with influencers and web portals Convert sales in cashback and see your sales increase Constant communicatio n and clear benefit to the users
  14. 14. Loyalty and benefits Users more familiarized with loyalty points Partnerships with companies – users with high purchasing power Explore the loyalty of the users Users can change their points for several products LoyaltyPointsAdvantageClubSocialCashback
  15. 15. Voucher Vertical with the highest conversion rate Create vouchers according to your sales needs Increase your sales with strategic vouchers Incentivised sale at the end of the purchasing funnel
  16. 16. Social Media Groups with more than 100k members More than 60% of their traffic is mobile Impact through notifications in social networks Fast activation of all actions
  17. 17. Conversion Booster Customize your communicatio n 100% Geolocation and differentiatio n by sales channel Assured traffic source with a high conversion rate Advanced technology combined with high performance
  18. 18. Display Activate retargeting partners through our MasterTag IAB, SWF, GIF and JPGE formats Target your campaign according to your strategies Advertising in several websites with qualified traffic
  19. 19. Future of Affiliate Channel Human trust to automate Robust Tracking Data Intelligence Internationalization
  20. 20. What is customer journey? Multi-Channel Displa y Search Conversio n In-Channel Affiliate ConversionAffiliateAffiliate Affiliate
  21. 21. Cross device tracking Pay publishers fairly for all sales driven Increase attractiveness to publishers Understand the true value of the affiliate channel and make informed decisions with accurate publisher data 9.5% of sales tracked cross-device for clients involved 67% of e-commerce journeys are made on multiple devices By being able to measure and optimize across device, we make the right decisions and we give mobile the investment it deserves Ryan Jones
  22. 22. 82m sales generated last year €5.4b in revenue generated for our clients in 2016 €324m earned by our affiliates last year 230 affiliates join our network every day 457 477 517 586 437 2011 2012 2013 2014 2015 MillionEUR
  23. 23. #1 market share in key territories
  24. 24. Partnering with over 100,000 active publishers Reaching customers across 1 million websites Throughout 180 countries
  25. 25. Thank you! Rodrigo Genoveze Country Manager AWIN BR | Avenida Paulista 37 | SP Brasil Telephone +55 11 31423400 | |