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INSIGHTS ON LATAM
Advantages of Affiliate marketing
Quality &
transparency
Intuitive, easy-to-
use platform
Alternative
payment models
Unrivalled expertise
in your sector
Future proof
technology
Greatest reach
globally & locally
Strategy, data &
market intelligence
Unmatched
network
functionality
Specialist account
management team
Current Scenario
Affiliate Marketing Latam
E-commerce Growth in Latam
Only region
growing
+30% in
2017
Digital Advertising Landscape
SEM Social Media
Retargeting Comparison Sites
Portals Affiliate
Similar to mature markets
Share of advertiser industries RETAIL
65%
25%
6%4%
Retail & Shopping
Travel
Telco & Service
Finance
Share of advertiser industries TRAVEL
65%
25%
6%4%
Retail & Shopping
Travel
Telco & Service
Finance
New Industries 2016 & 2017
80%Elect / Travel / Fashion
Beer
PetEducation
Food
Telco Op. Pay
Gateways
20%
Publishers in Latam
Blogs and
Content
Display and
Retargeting
Conversion
Boosters
Voucher and
Cashback
E-mail
marketing
Social
media
Loyalty and
Benefits Search
Web Portals
Web portals
segmented
by region:
SP, RJ, SC,
BA
Wide public
and brand
association
Qualified
traffic and
multidevice
access
Several
web portals
with a high
volume of
traffic
Segmented websites
Websites
and blogs
segmented
by content
Public
according to
interest
clusters
Relevant
content
made by
experts
Advertising
by IAB
banners or
content
production
E-mail marketing
Audited
bases and
wide
segmentatio
n
possibilities
Create your
own assets
and set
your
strategy
Qualified
leads and
increased
conversion
Find
potential
customers
and
increase
your ROI
Cashback
Base of users
highly
interested in
purchasing
Partnerships
with
influencers
and web
portals
Convert sales
in cashback
and see your
sales
increase
Constant
communicatio
n and clear
benefit to the
users
Loyalty and benefits
Users more
familiarized
with loyalty
points
Partnerships
with
companies –
users with
high
purchasing
power
Explore the
loyalty of the
users
Users can
change their
points for
several
products
LoyaltyPointsAdvantageClubSocialCashback
Voucher
Vertical with
the highest
conversion
rate
Create
vouchers
according to
your sales
needs
Increase
your sales
with
strategic
vouchers
Incentivised
sale at the
end of the
purchasing
funnel
Social Media
Groups with
more than
100k
members
More than
60% of their
traffic is
mobile
Impact
through
notifications
in social
networks
Fast
activation of
all actions
Conversion Booster
Customize
your
communicatio
n 100%
Geolocation
and
differentiatio
n by sales
channel
Assured
traffic source
with a high
conversion
rate
Advanced
technology
combined
with high
performance
Display
Activate
retargeting
partners
through our
MasterTag
IAB, SWF,
GIF and
JPGE
formats
Target your
campaign
according to
your
strategies
Advertising
in several
websites
with qualified
traffic
Future of Affiliate Channel
Human trust to
automate
Robust Tracking
Data Intelligence
Internationalization
What is customer journey?
Multi-Channel
Displa
y
Search Conversio
n
In-Channel
Affiliate
ConversionAffiliateAffiliate
Affiliate
Cross device tracking
Pay publishers fairly for all
sales driven
Increase attractiveness to
publishers
Understand the true value
of the affiliate channel and
make informed decisions
with accurate publisher
data
9.5%
of sales tracked
cross-device for
clients involved
67%
of e-commerce
journeys are
made on multiple
devices
By being able to
measure and optimize
across device, we make
the right decisions and
we give mobile the
investment it deserves
Ryan Jones
82m sales
generated last
year
€5.4b in revenue
generated for our
clients in 2016
€324m earned by
our affiliates last
year
230 affiliates join
our network
every day
457
477
517
586
437
2011 2012 2013 2014 2015
MillionEUR
#1
market share
in
key territories
Partnering with over
100,000 active
publishers
Reaching customers
across 1 million
websites
Throughout
180 countries
Thank you!
Rodrigo Genoveze
Country Manager
AWIN BR | Avenida Paulista 37 | SP Brasil
Telephone +55 11 31423400 | info@awin.com | www.awin.com

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