Through Student Eyes - Top 500 Universities in the World
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We mystery-shopped the world's top 500 universities. The insights we found refer to how the universities meet the communication needs of prospective international students around the world.
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Through Student Eyes - Top 500 Universities in the World
- 1. KEY ELEMENTS OF STUDY CHOICE AND STUDENT SATISFACTION IN AN INTERNATIONAL PERSPECTIVE Edwin van Rest StudyPortals
- 2. World top 500 universities
- 5. THE WORLDS TOP 500 UNIVERSITIES THROUGH STUDENT EYES
- 7. FREE
- 8. STUDENT EYES RATING BY REGION
- 9. STUDENT EYES RATING BY COUNTRY
- 12. RESPONSE TIME TO STUDENT ENQUIRIES
- 13. RESPONSE TIME TO STUDENT ENQUIRIES IN DIFFERENT CONTINENTS
- 14. NUMBER OF REMINDERS OF THE INSTITUTIONS THAT REPLIED TO FIRST ENQUIRY
- 16. STRUCTURAL IMPROVEMENT: • Track the funnel: webstats and CRM • (let unbiased students) Mystery shop yourself – from finding your university, to application, to acceptance, ideally start study
- 17. To what extent do you trust the following forms of advertising?
- 21. SATISFACTION OF INTERNATIONAL EDUCATION 24 -35 36 57 60 -100 -50 0 50 100 Bank Facebook Apple - iPhone International Education Average accross industries: -10%
- 22. INTERNATIONAL STUDENT SATISFACTION Would you recommend your study experience? No, not at all Yes, certainly
- 23. 7 7.5 8 8.5 9 9.5 10 Finland Sweden Denmark Austria Poland Czech Republic Norway United Kingdom Portugal Switzerland Germany Netherlands Belgium Average satisfaction score Average NPS +52 +56 +63 +63 +61 +67 +66 +67 +67 +66 +72 +72 +77
- 25. WHY? (the real top-of-mind reasons)
- 27. Negative reasons Academics - Level (too low) - Unorganized programme - English level of teachers 35% University services - Accommodation - Slow, bureaucratic processes 21% Cost - Living costs - Lack of financial aid 13% City & Culture - City atmosphere, looks & size - Unfriendly locals 12% Positive reasons City & Culture - City atmosphere, looks & size - Friendly & helpful locals 27% Academics - Clear but flexible structure - Quality of teachers (approachable, helpful) 21% Social life - Activities (travel, sports, ...) - Nightlife - International atmosphere 14% Personal & Professional development - Discovering new cultures - Language learning 11% KEY SATISFACTION INFLUENCERS (GLOBAL)
- 30. KEY TAKE AWAYS • Make sure the right students find you, for the right reason • Inform prospects well, see through student eyes • Respond within 1 day. Follow up. • Tracking, measuring, knowing, managing • Engaging academics – happy and friendly service staff • Ask your students to share their experience (STeXX)
- 31. THANK YOU! Edwin van Rest StudyPortals edwin@studyportals.com
Editor's Notes
- Mostly talk about research. Sounds boring? Unique data – Mystery Shopped, International Students across countries. Handful of simple interventions Ahead of 80% of the World top 500 unis For students to come to you And for students to stay – more important – have a positive experience and will recommend.
- Mostly talk about research. Sounds boring? Less than a handful of simple interventions Ahead of 80% of the World top 500 unis For students to come to you And for students to stay – more important – have a positive experience and will recommend.
- Mathematicians in the room 38 countries 524 institutes total – any mathematicians in the room? 445 etp 38 countries Here graph with the world distribution of researched universities
- Lonneke – can you visualize this sheet? More than a hundred in each discipline.
- Who knows this feeling? Many options! Student feeling is much worse: - only a few tens of toothpaste and a few hundreds of colours. - Over 34,000 programmes! Hundreds in each discipline These options are all nicely lined up and visible. Have you ever considered how students are supposed to find the programme that matches them best. This is a frustration we are devoting ourselves to solving at studyportals. For those who do not know us yet… Cross border comparison – Result based promotion globally. Apart from overview and structure – our drive comes from better decisionmaking – frustration above EMPHASIZE STUDYPORTALS IS NOT ONLY THERE FOR THE TOP 500 – ALL UNIVERSITIES!
- BRITISH Council Better info for international student Awareness on information needs and study choice. Better/more diverse recruitment
- Here the graph with the ‘research model’
- Here the research and the overall results will be explained
- Region UK and Ireland Country Sweden China and quite surprisingly Australia not doing so well. Here the research and the overall results will be explained
- Uk particularly well on info and usability
- There’s a quick win right here!! Language proficiency Accreditation Student Testimonials Jargon 21 honors degree? Tuition fee NL?
- 20 months 81% not mobile ready
- US the fasted Australia
- Use the infographics
- Use the infographics
- Gardner data
- Big compliment to the industry
- Grafiek obv average (N niet nodig) NPS mag in text
- Quiz them here.
- What is NOT mentioned
- To sum ip Make sure the right students will find you, choose you for the right reasons. Respond within 1 day Follow up Keep acadmics engaging. Services staff happy and friendly Ask your students to share their experience