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Finding the best
teachers and leaders
in an increasingly
competitive market
21st Century recruitment
Overview
 Welcome and introductions
 The international schools market
 The impact of increased
competition
 What schoo...
Andrew Wigford
Dave Pitchford
0
2000
4000
6000
8000
10000
12000
2004 2005 2008 2009 2015 2020
Schools
*Figures from ISC Research
Growth projection
There are now 8,231
international schools
across the world
*Figures from ISC Research
• Competition for teachers
• Takes longer – all year round
• Increased costs
• Traditional practices no
longer as effectiv...
• More choice and more likely to
shop around
• Career focused and better
informed of the opportunities
• More likely to se...
There are now 402,000
international school
teachers
• 523,000 needed by 2020
• An extra 121,000
• UK, IRL,USA, CAN, AUS, NZ, SA
• Surplus or deficit?
• ‘Brain drain’ in UK– Sir Michael
Wilshaw
• Australian & IRL shorta...
How do teachers choose
which schools to apply to?
• Applying to international schools
• 401 teachers responded
• Fully qualified, specifically
looking for international sch...
• Location – 34%
• The role – 28%
• The salary package – 22%
• Reputation – 12%
• Accreditation /membership –
4%
What attr...
• Recommendations – 25%
• Information pack and
application process – 40%
• Job description – 16%
• Well written job advert...
• Application forms – 35%
• Long complicated application
process – 24%
• Poor information – 16%
• Slow communication – 15 ...
• Better response
• Give feedback
• Make applying easier
• Online applications
• Keep candidates informed
How can schools
...
What can you do to
attract the best
teachers for your
school?
• PR / marketing not just for
parents
• Make links with colleges
• Make your website stand out
• Encourage referrals
• Mak...
Marketing to candidates on
the Internet: practical steps
1.Take stock
“If I had an hour to
solve a problem I'd
spend 55 minutes
thinking about the
problem and 5
minutes thinking
a...
2. Start small (& compliant)
– Appoint a digital recruitment
“champion”
– Create a diary of tasks (start
with an audit)
– ...
A good starting point
3. Move to the next level:
find the sweet spot
What
candidates
want to
know
What you
want to
tell
candidates
What candidates want
– A straight-talking jobs section that
focusses on benefits
– Comprehensive, up-to-date information
a...
5. Learn from the experts
6.Then look at your wider
online presence
Website
? The
next big
thing…
...but only pursue if you
have the resources for it
If you can’t keep it updated, either…
1. Assign long-term resources to...
7. Regularly review
supporting technologies
• Real-time online
interviewing
• In-your-own-time online
interviewing
• Virtu...
• Better response
• Give feedback
• Make applying easier
• Online applications
• Keep candidates informed
How can schools
...
Make applying easier
Provide school / role /
process information
Give better, faster feedback
Be organised
More at apply.uptic.net
Thank you
For details of TIC Recruitment’s services,
contact Andrew:
a.wigford@ticrecruitment.com
For a demo of the Uptic ...
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Recruiting teachers for international schools: smart ways to meet new challenges

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Practical advice to address the rapidly changing recruitment landscape for international schools (April 2016)

Published in: Education
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Recruiting teachers for international schools: smart ways to meet new challenges

  1. 1. Finding the best teachers and leaders in an increasingly competitive market 21st Century recruitment
  2. 2. Overview  Welcome and introductions  The international schools market  The impact of increased competition  What schools can do to attract teachers - survey  The effective use of technology  Discussion and questions
  3. 3. Andrew Wigford
  4. 4. Dave Pitchford
  5. 5. 0 2000 4000 6000 8000 10000 12000 2004 2005 2008 2009 2015 2020 Schools *Figures from ISC Research Growth projection
  6. 6. There are now 8,231 international schools across the world *Figures from ISC Research
  7. 7. • Competition for teachers • Takes longer – all year round • Increased costs • Traditional practices no longer as effective • More fairs • More agencies • Fishing in the same pond The impact on school recruitment
  8. 8. • More choice and more likely to shop around • Career focused and better informed of the opportunities • More likely to seek a second opinion and do their research The impact on teachers
  9. 9. There are now 402,000 international school teachers • 523,000 needed by 2020 • An extra 121,000
  10. 10. • UK, IRL,USA, CAN, AUS, NZ, SA • Surplus or deficit? • ‘Brain drain’ in UK– Sir Michael Wilshaw • Australian & IRL shortages • US shortages for many years in some subjects Where will they come from?
  11. 11. How do teachers choose which schools to apply to?
  12. 12. • Applying to international schools • 401 teachers responded • Fully qualified, specifically looking for international school jobs • Most had made applications previously Our survey says….
  13. 13. • Location – 34% • The role – 28% • The salary package – 22% • Reputation – 12% • Accreditation /membership – 4% What attracts them to look at specific int. schools?
  14. 14. • Recommendations – 25% • Information pack and application process – 40% • Job description – 16% • Well written job advert – 5% • School website – 14% What makes them apply?
  15. 15. • Application forms – 35% • Long complicated application process – 24% • Poor information – 16% • Slow communication – 15 % • Bad organisation – 10% What turns them off?
  16. 16. • Better response • Give feedback • Make applying easier • Online applications • Keep candidates informed How can schools improve?
  17. 17. What can you do to attract the best teachers for your school?
  18. 18. • PR / marketing not just for parents • Make links with colleges • Make your website stand out • Encourage referrals • Make links with agencies • Develop your web presence… Actively promote your school to teachers
  19. 19. Marketing to candidates on the Internet: practical steps
  20. 20. 1.Take stock “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
  21. 21. 2. Start small (& compliant) – Appoint a digital recruitment “champion” – Create a diary of tasks (start with an audit) – The web site • Accessibility statement? • Cookies statement (EU)? • Develop a careers section • Ensure safeguarding is prominent • Mobile-friendly pages?
  22. 22. A good starting point
  23. 23. 3. Move to the next level: find the sweet spot What candidates want to know What you want to tell candidates
  24. 24. What candidates want – A straight-talking jobs section that focusses on benefits – Comprehensive, up-to-date information about salaries, tax, accommodation, security, visas and cost of living – Believable testimonials from teachers – Demonstrable interest in the teachers as professionals – A mix of photos, text (“TLDR”) and video supporting the above
  25. 25. 5. Learn from the experts
  26. 26. 6.Then look at your wider online presence Website ? The next big thing…
  27. 27. ...but only pursue if you have the resources for it If you can’t keep it updated, either… 1. Assign long-term resources to help: - Staff who understand social media - Your school’s 500+ “digital natives” - A reliable freelancer 2. Or stick to the minimum you can manage. Neglected channels are worse than no channel at all.
  28. 28. 7. Regularly review supporting technologies • Real-time online interviewing • In-your-own-time online interviewing • Virtual recruitment fairs or subject matter leadership • ApplicantTracking Systems
  29. 29. • Better response • Give feedback • Make applying easier • Online applications • Keep candidates informed How can schools improve?
  30. 30. Make applying easier
  31. 31. Provide school / role / process information
  32. 32. Give better, faster feedback
  33. 33. Be organised
  34. 34. More at apply.uptic.net
  35. 35. Thank you For details of TIC Recruitment’s services, contact Andrew: a.wigford@ticrecruitment.com For a demo of the Uptic Applicant Tracking System, contact Dave: dave@uptic.net today or email us

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