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pitchdeck-studycalculator
1.
2. a quick way to assess
the costs of studying
in different countries
another project of Zostan
Studentem, a startup based
in Krakow, Poland
Since 2011 among
other things*
:
We have been running three
websites(Ukrainian, Russian and
Belarusian)about studying in Poland
and regularly attending student fairs
in those countries
We have launched a
platform dedicated to
Polish students who would
like to study in the UK.
We have made a uni
comparison website which
makes it easier to work
out student living costs,
tuition fees, scholarships
available at universities
in Poland and find an
Erasmus - exchange city.
KRAKOW
*few other websites,
blogs, and education
fairs in main Polish
cities
About us
3. Problem
With so many study options,
countries, study abroad programs,
Erasmus exchange options,
universities – student’s most
important question is how much is
it going to cost me?
When comparing study
fees, students need to
look carefully at what’s
included and what’s not
and how much money they
need to spend in the
overall
A lot of university
websites are hard
to navigate and no
sufficient data with
comparison to other
unis
According to Forbes Magazine, the
cost of study abroad was cited as
the single largest non-academic
deterrent among students
Universityworldnews.com
notes that uncertainty
about additional costs,
personal relationships
and lack of financial
resources are mentioned
by the non-mobile
students as the main
rationale for not going
abroad
4. Cost of study - how it works now
A student from India wants to do a BA in Finance/Economics
abroad (loves Prague but also adores Italy) but doesn’t
know what the cost is:
1. Student goes to Charles Uni
website and Google searches for
studies in Italy - checks tuition
fees per year, scholarships*,
accommodation price*
*(usually not on uni website)
2. Then search on Google for
living costs in different
countries.
3. Then opens another tab
to search for scholarships.
4.And again another tab
to find visa costs
5. Now he
needs to add
the costs
and try to
work out the
overall price
of study in
each country
time–consuming
not accurate
it’s
hard to
calculate
when it’s not
tailored to
our plans and
lifestyle
AND
WHAT IF
SOMEONE IS
NOT SURE ABOUT
HIS LIFE PLANS???
5. how Study Calculator works
1. He goes on to Study
Calculator website.
2. He then fills in the form, marking his
study and lifestyle preferences. Not all
field’s are required which makes results
more flexible.
3. Study Calculator shows universities
matched exactly to individual’s needs.
Results might be filltred by many factors.
A student from India wants to do a BA in Finance/Economics
abroad (loves Prague but also adores Italy) but doesn’t
know what the cost is:
LOOKS
MUCH
EASRIER
AND FASTER,
DOESN’T
IT???
6. Underlying magic
Students can select programs that
match their pocketbooks as well as
meet their academic and personal
goals.
Universities which buy Study
Calculator’s subscription (via
PayPal or credit card) will
have their own admin panel,
where they can add:
• address and contact data
• courses and their prices
• scholarships
• recruitment info
• photos
• uni summary
• accommodation and facilities
• and make their own contact
or admissions form
For each study abroad course, Study Calculator
will produce “cost sheets” which will add up all
anticipated expenses, including transport costs
and personal spending money.
Estimated costs - 6 months, year,
3 years - a student can easily
calculate the amount of his bank
loan (if he requires it)
LOGIN, REGISTER VIA:
7. the market
Number of universities
around the globe:
22 123
We estimate that around
20% of universities
from those countries
will buy the yearly
subscription and that
gives us
from which
12 668are in 50 countries with the highest
percentage of international students
2 534customers
NUMBER OF PEOPLE
STUDYING ABROAD RIGHT NOW:
4 337 000
According to
universityworldnews.com,
the number of students
around the globe is forecast
to more than double to 262
million by 2025.
Number of students: 262
131
2014 2025
The number of students
seeking study abroad could
rise to eight million –
nearly three times more than
today.
CUSTOMERS USERS
8
2
2014 2025
Nearly all of this growth
will be in the developing
world, with more than half
in China and India alone.
INDIA
CHINA
years
milionsofstudents
6
4
years
milionsofpeopleseekingabroadstudies
<50%
20%
8. business model
SUBSCRIPTIONS - universities buy a yearly subscription to
showcase their courses,scholarships and other data
$99/year
BASIC
number of courses
5
$179/year
GOLD
number of courses
15
$399/year
PREMIUM
number of courses
unlimited
highest position
in search results,
no info about
other uni’s on
subpage
$0/year
FREE
number of courses
1
available for
university only
once, just basic
info
photo gallery,
basic info,
contact form, no
scholarships
higher position
in search results,
scholarships
available
IN THE FUTURE:
Contracts with banks regarding tuition fee loans(students loans)
Ads - additional city data, flat rents etc.
9. marketing and sales
REACHING UNIVERSITIES:
contacting university staff, forums
blogs about international studies
newsletter, mailing campaign
educational fairs - online&offline
cooperation with educational portals
USER ACQUISITION(STUDENTS):
& & &
collaboration with student portals
PR campaign
(company blogs on different study areas - MBA,
medicine, arts, law, IT etc. interviews with
international students, news about courses)
Internet Advertising
newsletter, mailing campaign
10. competition
www.studycostcompare.com
(few factors included, few available countries)
www.topuniversities.com
(few countries included, no way to compare
costs)
www.studyportals.eu
(only European universities, no info on living,
transport etc. costs)
www.usnews.com - U.S. News College Compass
(only US universities, students must pay 29,95$
per year for access)
11. team
The Team is led by
Aleksandra Klusińska
(CEO/Founder – Jagiellonian University
graduate - IT degree, experience in web
development, UX design and DTP)
and
Jan Banach
(CEO/Founder, Journalism and mass
Communications degree, law student,
experienced in sales)
Managing Director is
Kinga Ogiegło
(University of York graduate, sales and
marketing, brand development)
Partnerships Manager (Poland) is
Jakub Kozyra
(Sales person, English degree graduate,
database guy)
Partnerships Manager (East) is
Maks Panchuk
(Jagiellonian University graduate,
European studies)
Web Developer is
Dorota Wallis
(Biomedical engineering MA degree,
experience in PHP, JS, HTML5,
CSS and MySQL)
12. the ask
We are seeking 200 000$ which will enable us to develop our
website, start a marketing campaign, maintain company blogs
as well as social media platforms and also to start mobile apps.
We expect to provide an exit within 3 years by the profit from
university subscriptions.
At the moment, Study Calculator is idea only, but based on
our existing Polish website: Comparing Universities and our
experience with student recruitment.
Soon we will be launching beta version with basic features.
angel.co/study-calculator
Aleksandra Klusińska (CEO/Founder) email:ola@stdclc.com