Steven Reich is a competitive pharmaceutical sales representative with over 12 years of experience in the industry. He has held roles at Sunovion Pharmaceuticals, Sanofi-Synthelabo Pharmaceutical, and Pharmacia Pharmaceuticals, where he successfully launched several products and exceeded sales targets. Reich has a bachelor's degree in sports medicine and cardiovascular rehabilitation from Central Michigan University.

1. STEVEN REICH
19606 Stratford Drive, Macomb, MI 48044
Cell: (248) 535-0172
stevejohnreich@yahoo.com
CAREER FOCUS
Competitive Pharmaceutical Sales Rep with 12 years in pharmaceutical sales with vast pharmaceutical industry
knowledge. Independent and self-motivated worker with high energy and great communication skills.
Closing
Goal-oriented
Product Launch
Territory Trainer
Business Planning and Analysis
Selling Skills
Leadership
SUMMARY OF SKILLS
Cardiovascular
Pain
Pulmonary
Allergy
Urology
Insomnia
Psychiatry
SUNOVION:
ACCOMPLISHMENTS
Territory Sales Partner of the Year twice
Earned Exceed Expectations twice running on performance assessments
518% Xopenex Unit Growth at Ludington Memorial Hospital
488% Medicare Xopenex Unit Growth first year of territory ownership
Q1 PRISM Contest Award Winner: National Rank - 5, Area Rank - 1
Finish Strong Contest Winner
June Jamboree Contest Winner: National Rank - 1
95% Attendee Success Rate for Physician Network Program
28% of the Districts overall Physician enrollment into Lunesta pull-through program
Great Lakes Regional Council twice
Lunesta Knowledge Champion
41 Ovation Awards, 15 Applause Awards
SANOFI-SYNTHELABO:
13.9% Primary Product Volume Growth first month of territory ownership
23% Primary Product Market Share Growth 3rd Quarter
24% Primary Product Market Share Growth 4th Quarter
PHARMACIA:
Detrol LA "Gotta Go Contest" Winner
Detrol LA "Drive to 55" Contest Winner
"Celebrex C-Force" Contest Winner
01/2014 to Current
PROFESSIONAL EXPERIENCE
LABSOURCE
Greenville, SC
Territory Manager
Closed 16 Accounts: Responsible for establishing new business, monitoring and maintaining the territory,
negotiating contracts, shipping, hiring, and managing collectors.
In process of securing a $2.6 million lab development account.
06/2004 to 03/2013
SUNOVION PHARMACEUTICALS INC.
Marlborough, MA
Senior Territory Sales Specialist
Product Launches: Lunesta, Omnaris, Xopenex HFA, Brovana
June 2010: Organized and facilitated a skill set development meeting specifically to strengthen the Michigan
Districts Selling Skills.

2. May 2010: Successfully managed the delivery of a recognized world leader in the study of insomnia to conduct
a Lunesta roundtable program for select customers with substantial sales growth potential.
April 2010: Selected to participate in the new sales and opportunity analysis trial and provide constructive
feedback.
March 2010: Initiated and launched a thorough investigation into pharmacy practices which led to valuable
information the field sales force could utilize and leverage while conducting pharmacy calls, therefore increasing
successful prescription pull-through at the pharmacy level.
March 2010: Invited by Great Lakes Regional District Managers to share the roll-out of the pharmacy initiative
to aid in their overall sales results. Invited by two District Managers to hold separate conference calls with their
teams to share the pharmacy initiative.
February 2010: Accepted the roll of Steering Committee Member to strengthen communication and teamwork
across the two Michigan Districts to raise the Michigan rankings vs. the region.
February 2010: Invited by a member of the Sunovion Management Team to participate in a conference call to
share my tactics that led to 95% attendance at the Physician Network Program.
September 2009: Successfully built an in-depth presentation regarding GABA, organized a meeting for the
Michigan District and led the district through the physiologic mechanism of action educational initiative.
August 2009: Successfully organized and facilitated the Michigan Districts Lunesta Sales Aid Roll Out Meeting.
March 2009: Selected as one of five participants for a roundtable meeting with the Regional Director to provide
feedback and solutions regarding past, present and future Sunovion initiatives.
April 2006: Organized and facilitated all logistics for multiple Grand Rapids Area Xopenex MDI Launch
programs.
May 2005: Analyzed and summarized the Lunesta sales data for the Grand Rapids District during the second
trimester of launch.
December 2004: Developed the Great Lakes Regional Business Plan Template for the 2005 Lunesta Launch.
02/2003 to 05/2004
SANOFI-SYNTHELABO PHARMACEUTICAL INC.
Bridgewater, NJ
Cardiovascular Sales Specialist
SWAT Team member, one of only 5 in Michigan and 70 nationwide.
Promoted to Cardiovascular Specialty Representative within 9 months of hire date. Responsible for growing
specialty accounts and other high decile customers.
Launched Uroxatrol
03/2001 to 02/2003
PHARMACIA PHARMACEUTICALS INC.
Peapack, NJ
Territory Sales Representative II
Successfully launched Bextra and Detrol LA.
Territory Trainer after only 6 months of field experience.
Volunteered to lead reprint education and demonstrate effective information at regional sales meetings.
EDUCATION
BACHELOR OF SCIENCE: SPORTS MEDICINE 2000
Central Michigan University, Mt Pleasant, MI, United States
Double Major: Sports Medicine and Cardiovascular Rehabilitation
Athletic Trainer to CMU Men's Cross Country 1999 MAC Champions
Intern at St. Joseph Health System with rotations in Family Practice, Orthopedic Surgery, and Physical Therapy
Intern Head Athletic Trainer at Tawas High School
Graduated 3.33 Overall GPA