1. Stephen V. Gorsuch
Feature/Accomplishment/Benefit Summary
Feature Accomplishment Benefit
Director, Sales
Operations and
Administration
at AGCO
Corporation
 Improved Marketing Program effectiveness by acting as a
liaison between Sales and Marketing and aligning department
goals to corporate strategic goals resulting in the
consolidation of the number of programs from 80+ to 30.
 Development and Implementation of Sales Prospecting Tool
utilizing Big Data and Customer Segmentation piloted at 23
largest dealers providing 6000 prospects and generating
$50M+ of incremental retail activity in first six months.
 Improved Sales Order Writing effectiveness through a creation
of a cross-functional task force and communication plan that
analyzed data and disseminated targets to Account Managers
resulting in 3400 orders which more than doubled the amount
from prior year.
Innovative thinker
who is able to
lead process
change keeping
fiscal
responsibility in
mind
Director,
National
Accounts and
Government
Sales at AGCO
Corporation
 Managed, coached and developed a team of six senior-level
National Account and Government Sales professionals utilizing
a comprehensive sales prospecting system developed under
my direction that resulted in a 40% annual growth rate which
was three times the corporate average.
 Developed a tiered discount/incentive structure based on
customer commitment, size and potential which governed a
discount budget of $45M and met corporate profitability
objectives.
 Developed unique financing options applicable to all of the NA
business that more than doubled lease activity on High
Horsepower Tractors and quadrupled conquest sales.
Motivational sales
leader who is able
to develop and
drive sales teams
to exceed targets
year after year
Director,
Marketing
Under 140 HP
Tractors and
Haytools at
AGCO
Corporation
 Owned and managed P&L for business unit with annual
revenue of $500M and discount budget of $90M increasing
operating margin by 1.5 points.
 Successfully launched five new major product lines and
increased existing market penetration to grow share by over
12%.
 Developed five-year product roadmap and strategic plan for
global series product line leading AGCO to the successful
launch of entirely new platform in 2015.
 Created the Rural Lifestyle Dealer Panel which captured
customer/dealer feedback for the enhancement and key
business initiatives existing and future product line.
Ability to
effectively
manage business
unit P&L through
successful
product launches
and managing
product roadmap
Senior Director
Marketing, at
New Holland
North America
 Developed and reorganized NA Marketing Department into
groups based on market segment having specialized roles
categorized by strategy or tactics which resulted in a new way
to work with clarity and focus on both short and long term
customer needs.
 Created new and innovative tactical marketing programs that
exceeded targets in the areas of filling orders and driving retail
growth.
 Owned financial report out of key performance metrics to the
CEO of Fiat S.P.A.
Organizational
change agent
with experience
leading a team of
over 50
employees
including
responsibility of
executive
communication