2. Mastery: Personal Development and Leadership
Goal 1: Conduct Graduate-Level
research, and adhere to strict citing
guidelines, to demonstrate ability to
create professional-level content.
• Study and apply APA format
standards to craft professional
content in a variety of styles: blog,
research paper and presentation.
Goal 2: Develop Social Media
Footprint
• Create & maintain a Word Press
Blog to document my Mastery
Journey over the course of my
Degree Program.
• Develop LinkedIn profile by
following Lynda.com Lecture
Goal 3: Research and Define my
Mastery Journey.
• Read Robert Greene’s book,
entitled: Mastery. Apply the
concepts and strategies from the
text to your Mastery Journal
Webpage.
Purdue Writing Lab. (2019). General Format // Purdue Writing Lab. Retrieved June 6, 2019, from https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
Greene, R. (2012). Mastery. New York, NY: Penguin Books.
3. Foundations of Business Intelligence:
Goal 1: Learn Business
Intelligence Software
• Post to WordPress Blog
a certificate showing you
completed the
Lynda.com Lecture:
“Learning Microsoft
Power BI Desktop”
Goal 2: Research common BI
concepts
• Read Chapter
1, Introduction to
Practical Business
Intelligence of the book
“Practical Business
Intelligence,” by Ahmed
Sherif
Goal 3: Research common
problems that can be solved
with BI technologies
• Review trends in BI and
IT related positions,
paying careful attention
to what software is
being used, and how the
roles are being defined.
Read and reflect in your
Mastery Journal about
the article Sandra
Durcevic wrote for the
datapine blog, entitled,
“Top 10 Analytics And
Business Intelligence
Trends for 2019.”
4. Enterprise Data Management :
Goal 1: Begin to work on secondary skills, to
make up for lack of a formal business science
background.
•Post to WordPress Blog-Site: a certificate
showing you have fully completed more
Lynda.com online courses.
Goal 2: Study common theories and
predictions about the impact of the Internet
on traditional IT systems management,
specifically the new security issues raised by
mobile applications and social media.
•Watch Lynda.com course: “The Psychology
of Living in a Data Driven World.” Gain
insights on the impact of the internet and
mobile personal devices on IT systems and
positions, leading to the current demand
for those in the Business Intelligence field.
Goal 3: Begin working on Capstone Project.
•Receive and review Capstone business case
guidelines. (This will be used to develop a
project plan, data warehouse, final report,
and presentation to be delivered at Month
12.)
Patel, Y. (2019, June 10). The Psychology of Living in a Data Driven World. [Lynda.com online course]. Retrieved from https://www.lynda.com/IT-tutorials/Psychology-Living-Data-Driven-
World/743168-2.html
5. Business Intelligence Technologies:
Goal 1: Research Extract, Transform and
Load (ETL) Processes
• Read the article: “Analysing Signal
Strength and Connection Speed in
Cloud Networks for Enterprise
Business Intelligence.”
Goal 2: Gather info on other popular
technologies outside of what is focused
in coursework (mainly, Microsoft Power
BI)
• Review the article Blair Hanley Frank,
wrote for infoworld.com, “Google
goes after Microsoft, Tableau, and
others with a new free analytics tool.”
Also compare Martin Heller’s
infoworld article, “Self-service BI
review: Tableau vs. Qlik Sense vs.
Power BI,” to most current statistics
from the Harvey Nash 2018 survey:
https://www.hnkpmgciosurvey.com
Goal 3: Find certification exams to study
for.
• Review and compare results from
Goals 1 & 2 to BI-related job postings
and internship opportunities (Disney;
Amazon; Blizzard).
• Then, choose one or two BI
technologies, separate from what is
required for coursework, to study and
later become certified in.
Hayardisi, Gananda, & Seminar, Kudang Boro, & Ramadhan, Arief. (2018). Analysing Signal Strength and Connection Speed in Cloud Networks for Enterprise
Business Intelligence. Telkomnika, 16(4), pp. 1779-1784, 6p.
6. Business Intelligence Analytics:
Goal 1: Research the “fundamental concepts,
tools, and techniques used to extract
meaningful information from an
organization’s data in order to support
effective decision making (Full Sail, 2019).”
•Read the chapters on Analytics in “Business
Intelligence Guidebook: From data
integration to analytics.”
Goal 2: Gain an understanding about the real-
world applications of analytics in recent
years, and how they are commonly used in
the decision-making process for a variety of
businesses.
•Watch the Lynda.com course: “Wayne
Winston on Analytics.”
Goal 3: Apply the concepts learned in this
course to practice “decision making under
uncertainty, predictive modeling, and
modeling of random processes (Full Sail,
2019).”
•Gain a background in statistics/ probability,
focusing the “Bayesian Paradigm &
Bayesian Statistical Methods (Full Sail,
2019).”
Sherman, R. (2015). Business Intelligence Guidebook: From data integration to analytics. Waltham, MA: Morgan Kaufmann is an imprint of Elsevier.
Winston, W. (2013, September 25). Wayne Winston on Analytics. [Lynda.com online course]. Retrieved from https://www.lynda.com/Data-Analysis-tutorials/Wayne-Winston-Analytics/149204-
2.html
7. Data-Mining:
Goal 1: Research common data-
mining concepts and methodologies;
and address estimating the value of
information gathered from data-
mining processes.
• Read the chapters on Data-Mining
in the book Practical
Business Intelligence.
• Read Chapter 1. The Business
Demand for Data, Information,
and Analytics and Chapter 2.
Justifying BI: Building the
Business and Technical Case from
the book Business Intelligence
Guidebook.
Goal 2: Strengthen my lack of a
background in machine-learning.
• Explore additional data-mining
processes & machine-learning
concepts, such as “clustering,”
“association,” “classification,” and
“outlier analysis.” (Full Sail, 2019).
• Read Chapter 17. Knowledge
Discovery and Data Mining for
Predictive Analytics from the
book Business Intelligence, 2nd
Edition.
Goal 3: Apply the concepts learned in
this course to begin to narrow down
which data-sets for which industries I
will research for my Capstone project.
• Use professional data-mining tools
on large data-sets.
Sherif, A. (2016). Practical Business Intelligence. Birmingham, UK: Packt Publishing Limited.
Sherman, R. (2015). Business Intelligence Guidebook: From data integration to analytics. Waltham, MA: Morgan Kaufmann is an imprint of Elsevier.
8. Patterns and Recognition:
Goal 1: Examine current popular
techniques within a variety of BI
processes, including basic pattern
recognition, search engines, and real-
time analysis (RTA).
• Read chapter 15 of “Business
Intelligence Guidebook,” Advanced
Analytics.
• Take note of section on
“predictive analytics and data
mining”
• Read the datapine blog on current
BI-related trends.
Goal 2: Apply course concepts to
support development of "Capstone"
project.
• Use data-mining tools to examine
live data sets.
Goal 3: Update mastery journey
progress on your WordPress Blog.
• After researching rising industry
trends and examining live data
sets, report on your findings, and
your experiences working with
data-mining, compared to last
month.
Durcevic, S. (2018). Top 10 Analytics And Business Intelligence Trends for 2019. Retrieved From https://www.datapine.com/blog/business-intelligence-trends/
Sherman, R. (2015). Business Intelligence Guidebook: From data integration to analytics. Waltham, MA: Morgan Kaufmann is an imprint of Elsevier.
9. Data Visualization and Creative Reporting:
Goal 1: Learn how to
create an infographic.
• Watch Lynda.com
course "Powerpoint:
Creating an
infographic"
Goal 2: Learn how to
create and design
dashboards.
• Watch Lynda.com
course “Dynamics
for Power Users:
Reports, Charts, and
Dashboards”
Goal 3: Review the
principles of designing
a good presentation.
• Watch Lynda.com
course “Designing a
Presentation”
von Courter, G. (2018, May 31). Dynamics for Power Users: Reports, Charts, and Dashboards. [Lynda.com online course]. Retrieved from https://www.lynda.com/Dynamics-tutorials/Create-
dashboard/679616/750782-4.html
Harmer, T. (2019, June 13). Designing a Presentation. [Lynda.com online course]. Retrieved from https://www.lynda.com/PowerPoint-tutorials/Designing-Presentation-Revision/2802036-2.html
.
10. Process Modeling and Analysis:
Goal 1: Learn more in-depth
concepts about infographic
design.
• Watch Lynda.com course
”Learning Infographic
Design”
Goal 2: Learn about Business
Process Modeling.
• Watch Lynda.com course
“Business Analysis
Foundations: Business
Process Modeling”
Goal 3: Review the principles
of designing a good
presentation.
• Read the book: Decision
Support, Analytics, and
Business Intelligence,
Third Edition.
• Chapter 5 Business
Intelligence and Data-
Driven DSS, and Chapter
6 Predictive Analytics
and Model-Driven
Decision Support
Balliett, A. (2015, October 28). Learning Infographic Design. [Lynda.com online course]. Retrieved from https://www.lynda.com/Infographics-tutorials/Welcome/376982/445449-
4.html?autoplay=true
Thomas, H. (2016, November 30). Business Analysis Foundations: Business Process Modeling. [Lynda.com online course]. Retrieved from https://www.lynda.com/Project-Management-
tutorials/Welcome/490754/561777-4.html?autoplay=true
Power, D., and Heavin, C. (2017). Decision Support, Analytics, and Business Intelligence, Third Edition. New York, NY: Business Expert Press.
Sherman, R. (2015). Business Intelligence Guidebook: From data integration to analytics. Waltham, MA: Morgan Kaufmann is an imprint of Elsevier.
11. Business Intelligence Leadership &
Communication Skills:
Goal 1: Become a better
Presenter.
• Watch Lynda.com course
“Master Confident
Presentations”
Goal 2: Become more
persuasive, across multiple
forms of media.
• Watch the Lynda.com
video “Increasing your
persuasiveness” from
the “LinkedIn Learning
Highlights” course.
• Watch the related
Lynda.com courses it
suggests to follow up
with.
Goal 3: Finalize the Industry
of Focus for your
“Capstone” Project.
• Read Chapter 18.
Repurposing Publicly
Available Data of the
book Business
Intelligence, 2nd Edition.
• Find and use public,
live data sets on
companies you are
interested in working
for.
Carter, C. (2018, November 19). Master Confident Presentations. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Welcome/786358/5000209-
4.html?autoplay=true
LinkedIn Learning Instructors. (2019, May 21). LinkedIn Learning Highlights. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-tutorials/LinkedIn-Learning-
Highlights/5042237-2.html
Loshin, D. (2012). Business Intelligence, 2nd Edition. Waltham, MA: Morgan Kauffman is an imprint of Elsevier.
12. Business Intelligence Case Studies:
Goal 1: Research modern
enterprise-level business
problems that are solved by BI
processes.
•Read Chapter 8 Identifying
Decision Support
Opportunities of the book
Decision Support, Analytics,
and Business Intelligence,
Third Edition.
Goal 2: Strengthen your
interviewing and communication
skills.
•Watch the Lynda.com course
“Informational Interviewing”
•Conduct an Informational
Interview of one of your
mentors.
Goal 3: Finalize and Report on
the topics you will display in
your “Capstone” project.
•Examine a series of case
studies to address a variety of
real-world problems, specific
to your field of interest.
•Share these insights on your
Word Press Blog site.
LinkedIn Learning Instructors. (2019, May 21). LinkedIn Learning Highlights. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-tutorials/LinkedIn-Learning-
Highlights/5042237-2.html
Bruno, B. (2017, August 15). Informational Interviewing. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Welcome/567788/630412-4.html
Power, D., and Heavin, C. (2017). Decision Support, Analytics, and Business Intelligence, Third Edition. New York, NY: Business Expert Press.
Loshin, D. (2012). Business Intelligence, 2nd Edition. Waltham, MA: Morgan Kauffman is an imprint of Elsevier.
13. Business Intelligence Capstone:
Goal 1: Make final edits to
“Capstone” project.
• Create a final thesis
document to summarize
your process, key
results, and your
insights, based on the
data gathered.
Goal 2: Strengthen your
digital footprint.
• Watch the Lynda.com
course “Creating Better
Blog Content”
• Update Word Press
Blog Site: add new
content, edit old
posts, if necessary.
• Focus on effectively
conveying your
Mastery Journey
Goal 3: Strengthen your job-
seeking skills.
• Watch the Lynda.com
course “LinkedIn
Learning Highlights:
Finding a Job and
Managing Your Career”
• Explore the additional
suggested Lynda.com
courses.
LinkedIn Learning Instructors. (2019, May 21). LinkedIn Learning Highlights. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-tutorials/LinkedIn-Learning-
Highlights/5042237-2.html
O’Connor, V. (2014, November 18). Creating Better Blog Content. [Lynda.com online course]. Retrieved from https://www.lynda.com/Marketing-tutorials/Welcome/178127/363230-
4.html?autoplay=true
LinkedIn Learning Instructors. (2018, June 29). LinkedIn Learning Highlights: Finding a Job and Managing Your Career. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-
tutorials/LinkedIn-Learning-Highlights-Finding-Job-Managing-Your-Career/739363-2.html
Power, D., and Heavin, C. (2017). Decision Support, Analytics, and Business Intelligence, Third Edition. New York, NY: Business Expert Press.
14. Industry
Leaders
• Heather Torres, Program Director of Business Intelligence Masters
Degree: 1-800-226-7625
• Danielle Hamill Program Coordinator of Business Intelligence Masters
Degree: dhamill@fullsail.com
• Stephen Few, independent BI consultant. Unlike most others I’ve
found, his blog is current, and constantly
updated. http://www.perceptualedge.com
• Schedule an appointment with my Career Advisor from Full Sail's
CareerSync: Mayitza Rohena:
• Past instructors:
• David Butler; Course Director, Cultural Studies and The
Web: dsbutler@fullsail.com. Previous Instructor from my Undergraduate program.
Introduced me to the concepts that BI technologies can quantify. Great potential
resource for networking in the future.
• David Nielsen, Instructor: Project & Portfolio VII: Music Production – Online:
dnielsen@fullsail.com
• Chris Latham, Instructor: Game Music Composition – Online: clatham@fullsail.com
16. Full Sail Community
• SPARK
• UX Lab
• Career Development
Full Sail University. (2019). Career Development - Open Door. Retrieved June 2, 2019, from https://one.fullsail.edu/connect/events/289/1559142000000
Full Sail University. (2019). About SPARK. Retrieved June 2, 2019, from https://one.fullsail.edu/connect/departments/spark/30/about
Full Sail University. (2019). About UX Lab. Retrieved June 2, 2019, from https://one.fullsail.edu/connect/departments/ux-lab/64/about
Full Sail University. (2019). Career Development. Retrieved June 2, 2019, from https://www.fullsail.edu/about/faqs/career-development
17. Mentor Qualities:
1. Must be considered an expert/ thought-leader in
their respective field.
2. Must be approachable (celebrities might not be
willing to give a (random) informational interview.
3. Should be able and willing to provide their
mentees with networking opportunities (i.e. help
them grow their contacts & professional
connections). In other words, a model mentor
provides not only information and insights into
their fields, but general guidance, as well
(preferably, on a regular basis).
Figliuolo, M. (2019, May 20). Find mentors and advisors. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Find-mentors-advisors/714290/5022281-4.html
Clark, D. (2018, June 25). When and how to find a mentor. [Lynda.com online course]. Retrieved from https://www.lynda.com/Leadership-Management-tutorials/When-how-find-mentor/580626/636995-4.html
Clark, D. (2018, June 25). Personal Effectiveness Tips. [Lynda.com online course]. Retrieved from https://www.lynda.com/Leadership-Management-tutorials/When-how-find-mentor/580626/636995-4.html
18. Business Intelligence Masters of Science
• 6/19: Mastery: Personal Development and Leadership– gain an understanding of Mastery/Build a PLN.
• 7/19: Foundations of Business Intelligence– Gain an understanding of the fundamentals of business intelligence. Research common BI systems.
• 8/19: Enterprise Data Management-- explore the impact of the Internet on traditional IT systems management. Start Degree "Capstone" Project.
• 9/19: Business Intelligence Technologies-- Explore "data management technologies" and how they are used to create and design a company's data into a "data
warehouse."
• 10/19: Business Intelligence Analytics-- Research techniques and tools commonly used to extract meaningful information from an organization's data. Examine
analytical techniques, with a focus on Bayesian statistical methods.
• 11/19: Data Mining-- Research popular data-mining and machine learning concepts and processes. Use professional data-mining tools on large data sets, to explore
fields of interest to be used in "Capstone" project.
• 12/19: Patterns and Recognition-- Research current BI trends, focusing on the use of algorithms and real-time analysis (RTA). Examine live data sets to support
development of "Capstone" project.
• 1/20: Data Visualization and Creative Reporting-- Learn how to create appropriate visual guides to represent relevant data, to display conclusions based on that
same data.
• 2/20: Process Modeling and Analysis-- Explore "process simulation modeling," and observe how similar modeling concepts are used to solve common B.I. related
problems.
• 3/20: Business Intelligence Leadership and Communication Skills-- Hone presentation and communication skills, to assist in better decision-making and creative
problem solving.
• 4/20: Business Intelligence Case Studies-- Strengthen my creative problem-solving and critical thinking skills and research topics to include in my "Capstone"
project, by examining a number of real-world case studies.
• 5/20: Business Intelligence Capstone-- Edit and present final "Capstone" project.
19.
20.
21. References Page
Amazon. (2019). Business Intelligence Engineer –Summer Internship Amazon Seattle. Retrieved From https://g.co/kgs/qd1g2D
Blizzard Careers. Analytics Intern. (2019). Retrieved From https://careers.blizzard.com/en-us/openings/oRML9fwh
Branon, R., Dr. (2019). Top Five Reasons Tech Pros Should Earn Professional Certificates. EWeek Editors, 1-1.
Digital Analytics Association. (2019). Career Guidance for Digital Analyst Professionals. Retrieved
From https://www.digitalanalyticsassociation.org/Files/Education/DAA_Career_Guide_2019.pdf
Disney Careers. (2019). WDT Data Analytics Graduate Internship, Advanced Analytics – Fall 2019.
Retrieved From https://jobs.disneycareers.com/job/burbank/wdt-data-analytics-graduate-internship-advanced-analytics-fall-2019/391/12031153
Durcevic, S. (2018). Top 10 Analytics And Business Intelligence Trends for 2019. Retrieved From https://www.datapine.com/blog/business-intelligence-
trends/
Frank, B. H. (2016, May 27). Google goes after Microsoft, Tableau, and others with a new free analytics tool. Retrieved May 28, 2019,
from https://www.infoworld.com/article/3076092/google-goes-after-microsoft-tableau-and-others-with-a-new-free-analytics-tool.html
Full Sail University. (2019). Business Intelligence Course Schedule. Retrieved From https://www.fullsail.edu/degrees/business-intelligence-master/courses
Full Sail University. (2019). Career Development - Open Door. Retrieved June 2, 2019, from https://one.fullsail.edu/connect/events/289/1559142000000
Full Sail University. (2019). About SPARK. Retrieved June 2, 2019, from https://one.fullsail.edu/connect/departments/spark/30/about
Full Sail University. (2019). About UX Lab. Retrieved June 2, 2019, from https://one.fullsail.edu/connect/departments/ux-lab/64/about
Full Sail University. (2019). Career Development. Retrieved June 2, 2019, from https://www.fullsail.edu/about/faqs/career-development
Greene, R. (2012). Mastery. New York, NY: Penguin Books.
22. References Page: Cont.
ICCP. (2019). Certify. Retrieved May 30, 2019, from https://www.iccp.org/certify.html
Life at Google (2018, February 13). Meet Business Analysts at Google. Retrieved May 28, 2019,
from https://www.youtube.com/watch?v=lkfZwVPKbsE
Loshin, D. (2012). Business Intelligence, 2nd Edition. Waltham, MA: Morgan Kauffman is an imprint of Elsevier.
Nash, H., & K. (2018). HARVEY NASH / KPMG CIO SURVEY 2018. Retrieved May 25, 2019,
from https://www.harveynash.com/usa/news-and-insights/US_CIO_survey_2018.pdf
Playstation Careers. (2019). Business Intelligence Developer (MicroStrategy) (Contract). Retrieved
From https://boards.greenhouse.io/sonyinteractiveentertainmentplaystation/jobs/1650761
Power, D., and Heavin, C. (2017). Decision Support, Analytics, and Business Intelligence, Third Edition. New York, NY: Business Expert
Press.
Seminar, Kudang Boro, & Ramadhan, Arief, & Hayardisi, Gananda. (2018). Analysing Signal Strength and Connection Speed in Cloud
Networks for Enterprise Business Intelligence. Telkomnika, 16(4), pp. 1779-1784, 6p.
Sherif, A. (2016). Practical Business Intelligence. Birmingham, UK: Packt Publishing Limited.
Sherman, R. (2015). Business Intelligence Guidebook: From data integration to analytics. Waltham, MA: Morgan Kaufmann is an
imprint of Elsevier.
Torres, Heather. (Producer). (2019). Business Intelligence Master of Science [Video webinar]. Retrieved
From https://attendee.gotowebinar.com/register/5026179204819676419?source=Adm
Transforming Data With Intelligence. (2019). TDWI Membership Overview. Retrieved May 30, 2019,
from https://tdwi.org/pages/membership/premium-membership.aspx
White, S. K. (2018). 10 must-have skills for ITSM pros: If you work in IT service management, these are the 10 skills you'll need in
order to be successful in the years ahead. CIO, 1-1.
23. References Page: Cont.
*Lynda.com Lectures:
Ackmann, H. (2018, May 31). Powerpoint: Creating an Infographic. [Lynda.com online course] Retrieved From https://www.lynda.com/Business-Software-tutorials/Welcome/711800/750732-
4.html?autoplay=true
Balliett, A. (2015, October 28). Learning Infographic Design. [Lynda.com online course]. Retrieved from https://www.lynda.com/Infographics-tutorials/Welcome/376982/445449-4.html?autoplay=true
Bruno, B. (2017, August 15). Informational Interviewing. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Welcome/567788/630412-4.html
Carter, C. (2018, November 19). Master Confident Presentations. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Welcome/786358/5000209-
4.html?autoplay=true
Clark, D. (2018, June 25). When and how to find a mentor. [Lynda.com online course]. Retrieved from https://www.lynda.com/Leadership-Management-tutorials/When-how-find-
mentor/580626/636995-4.html
Clark, D. (2018, June 25). Personal Effectiveness Tips. [Lynda.com online course]. Retrieved from https://www.lynda.com/Leadership-Management-tutorials/When-how-find-mentor/580626/636995-
4.html
von Courter, G. (2018, May 31). Dynamics for Power Users: Reports, Charts, and Dashboards. [Lynda.com online course]. Retrieved from https://www.lynda.com/Dynamics-tutorials/Create-
dashboard/679616/750782-4.html
von Courter, G. (2018, June 15). Learning Microsoft Power BI Desktop [Lynda.com online course]. Retrieved from https://www.lynda.com/Power-BI-Desktop-tutorials/Reduce-data-Query-
Editor/688535/752580-4.html?autoplay=true
Figliuolo, M. (2019, May 20). Find mentors and advisors. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Find-mentors-advisors/714290/5022281-4.html
Harmer, T. (2019, June 13). Designing a Presentation. [Lynda.com online course]. Retrieved from https://www.lynda.com/PowerPoint-tutorials/Designing-Presentation-Revision/2802036-2.html
LinkedIn Learning Instructors. (2019, May 21). LinkedIn Learning Highlights. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-tutorials/LinkedIn-Learning-
Highlights/5042237-2.html
LinkedIn Learning Instructors. (2018, June 29). LinkedIn Learning Highlights: Finding a Job and Managing Your Career. [Lynda.com online course]. Retrieved from https://www.lynda.com/Business-
tutorials/LinkedIn-Learning-Highlights-Finding-Job-Managing-Your-Career/739363-2.html
O’Connor, V. (2014, November 18). Creating Better Blog Content. [Lynda.com online course]. Retrieved from https://www.lynda.com/Marketing-tutorials/Welcome/178127/363230-
4.html?autoplay=true
Patel, Y. (2019, June 10). The Psychology of Living in a Data Driven World. [Lynda.com online course]. Retrieved from https://www.lynda.com/IT-tutorials/Psychology-Living-Data-Driven-
World/743168-2.html
Winston, W. (2013, September 25). Wayne Winston on Analytics. [Lynda.com online course]. Retrieved from https://www.lynda.com/Data-Analysis-tutorials/Wayne-Winston-Analytics/149204-2.html
24. References Page: Cont.
Link to my Mastery Journal Blog
Webpage: https://wordpress.com/view/stephenbarnesmasteryjourna
l.home.blog