1. BIG DATA FOR BUSINESS
Implement and use Big Data to your organization’s advantage
3-Day International Executive Program
June 27 - 29, 2016
Madrid, Spain

2. 2
BIG DATA FOR BUSINESS
Implement anduseBigDatatoyourorganization’sadvantage
Location: IE Business School Campus in Madrid, Spain
Duration: June 27 - 29, 2016. 3 days, 9am to 6pm
Investment: 3.900 €
Overview
Big Data –the great volume,velocity and variety of available data that can be obtained
today– is the current buzzword in business,promising the discovery of new value and
opportunities and the optimization of processes.However,the proper implementation
of Big Data efforts remains a huge challenge: the high degree of management and
decision-making skills needed to sort through complex data and the scarcity of Big
Data and business analytics professionals are only some of the hurdles businesses
face on their way to using Big Data to their utmost advantage.
BigDataforBusinessseeks tohelpparticipantsdig throughandextract theessentialsof
Big Data and mentor them in its effective and optimal use as a tool to facilitate growth
in theirrespectiveorganizations.While theprogramcontainsinteractivelectures,group
exercises are also to be held on each day of the course to ensure that participants
already start their Big Data implementation plans and in addition present and test
these plans before a panel of experts.
Program objectives
The course aims to:
1) Aidcourseattendeesunderstandwhat Big Data isand howit can benefit theirorga-
nizations,jumping into many examples derived from the most active markets today
2) Provide enough business, regulatory and technological background as to
a. Facilitate the launching of Big Data initiatives within their current organizations
or launching new Big Data or analytics-based ventures.
b. Encourage them to deepen in specific aspects of the business,technology or its
applications to their industry
c. Expand their managerial skill toolbox with the development of analytical ca-
pabilities
This is not a technical course but a business course on Big Data and analytics.Howe-
ver, the course will cover some technology issues,as technology is a key driver in the
Big Data and analytics business and as an understanding of the basic concepts and
trends is needed. In the same vein, this approach is conceived and taught so that
any interested person,irrespective of his/her former academic training,could easily
follow the sessions and actively participate.

3. Big Data for Business
3
PROGRAM TARGETS
The program is designed for:
• Top level executives not familiar with Big Data or analytics: The program will help them understand the
strategic importance of developing analytical and Big Data capabilities.
• Mid-level managers across all business lines who want to expand their views,develop managerial analytical
capabilities, and learn the operational implications of launching Big Data and analytical initiatives.
• Technology suppliers who want to understand the trends in the business and spot new opportunities.
• Other parties interested in the optimal application of Big Data to boost organizational effectiveness.
Content
The program adopts an industry wide perspective, i.e. tries to provide an overview of Big Data and analytics
in many industries across multiple business lines. It will not only provide a description of Big Data initiatives
in a certain industry, but also how can it be implemented from Marketing to Human Resources.
The program combines both theoretical instruction with case studies and practical group exercises aimed to
facilitate networking and provide attendees with the opportunity to work on their own Big Data initiatives
during the course.

4. 4
Day 1:What is Big Data?
Session1:UnderstandingBigData.Introduction toanew
information rich context
• What is Big Data?
• Three V’s for Big Data
• Differences between Big Data and traditional data
manipulation
• How Big Data and analytics fit in an existing orga-
nization
Session 2: How Big Data and analytics can transform
your organization
• Where can value be created?What are the business
opportunities?
• Example of successful Big Data initiatives
• Sources of competitive advantage from application
of Big Data and analytics
Sessions 3 4:Overview of a Big Data platform
• Open source stack (Apache Hadoop, Apache HBase,
mongo DB, Hive etc…)
• Commercial Big Data and analytics tools
Session 5:Group Exercise
• Groups will discuss among themselves the lessons
taught during the day and apply the learning by
working on a Big Data idea
Day 2:Big Data Projects in practice. Do’s and Don’ts
Session 6:Panel discussion
A panel of experts from Big Data companies are
invited to tackle relevant issues and share their
experience in the field
Session 7: Conceptual model for analytical thinking
• Overview of the six steps to structure analytics
- Problem recognition
- Review of previous findings
- Modeling
- Data collection
- Data analysis
- Results presentations and action
Session 8: Introduction to Data Science and designing
big data experiments
• Avoiding survivor bias
• Over-fitting problems
• Sampling requirements
Session 9:Managing data privacy and governance
Session 10:Group Exercise
• Groups will reunite to develop the implementation
roadmap of their Big Data idea
Day 3:The Future of Big Data
Session 11:Presentations
Participants are to present their ideas and
implementation strategies developed during the
previous days’group exercises to a panel of experts
Session 12:Change Management in Big Data
• Reorganizing your company’s decision making
• Change management strategies for Big Data
Session 13:The Future of Big Data
• Market trends
• True Big Data analytics
• Even bigger data
Session 14:Wrap-up
• Painting the full picture of Big Data and analytics
coming from the topics taken up throughout
the course
• Key takeaways
• Moving forward with the action plans
• Recommendations
- What to consult for a deeper understanding of a
certain technology or area
- What to read, what association to join, etc. to be
always up-to-date in this sector
- Effective first steps into Big Data
Structure

5. Big Data for Business
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FACULTY
Guest speakers
Representatives from top companies that excel in their use of Big Data will be invited for the presentations,
panel discussions and networking.
Ignacio Larrú Martínez
Ignacio is an Adjunct Professor of Entrepreneurship and Big Data at IE Business School. He is an
Analytics Consultant and is also currently theVice President of Credit Agricole CIB.He is moreover the
FounderofLlVentures,andpreviouslyworkedatPricewaterhouseCoopersasITConsultant.Hestudied
Telecommunications Engineering at the Polytechnic University of Madrid and holds an MBA degree
from IESE Business School.
Enrique Dans
Enrique Dans has been a Professor of Information Systems at IE since 1990.He holds an MBA from IE
andadoctorateinSystemsInformationfromUCLA,anddidhispostdoctoralstudiesatHarvardBusiness
School.Inhisworkasaresearcher,communicatorandconsultant,hestudies theeffectsof technology
on people,businesses and society as a whole.Enrique also does consultancy work for several startups
andcompanies,andisaregularcontributortointernationalpress.Hewritesdailyforovertwelveyears
inhispersonalblog,enriquedans.com,oneoftheworld’smostpopularblogsintheSpanishlanguage.
Jose Esteves
Josehasworkedasafull-timeIEprofessorofInformationSystemssince2004,focusingonareassuchas
knowledgemanagement,theimplementationofenterprisesystems,andenterpriseriskmanagement.
Josealsohasawealthofexperienceinthecorporateworldasananalystandconsultantforcompanies
suchasCiba-GeigyandSonaeGroup.Moreover,heischairofeGovernmentSoftwareAG-AlianzaSumaq,
which analyzes eGovernment initiatives in Spain and Latin America.
Aurelie Pols
Aurélie pioneered Digital analytics in Europe.This allowed her to co-found OX2 in Belgium,and Mind
YourGroupinSpain.Shenowworksasanindependentconsultant,definingdataflowsandsupporting
companies in their risk exercises to determine potential data liabilities. She speaks at events such as
eMetrics,O’Reilly’sStrata,WebitandtheInternationalAssociationofPrivacyProfessionals.Aurélieteaches
Digital Analytics and Ethics Privacy at IE Business School.
Carlos del Cacho
Carlos del Cacho works as data scientist in JobandTalent, one of Spain’s leading startup companies
trying to develop predictive algorithms to match job seekers and job offers. Carlos has more than 10
yearsofexperienceindevelopingmachinelearninganddatasciencebasedprojectsforSpain’slargest
companies like Indra.He holds a Computer Science degree and has a master in Artificial Intelligence
Jose Curto
As a research analyst,Jose Curto provides strategic, tactical and operational insights for managing IT
efficiently.With a strong background in operational and academic research, he covers the European
IT industry identifying the main market trends,assisting in making forecasts and models and writing
reports.Asco-founderofQuestionity,heprovidesadviceontheefficientandeffectivevaluegeneration
from data.Jose holds an MBA from IE,a Master in Business Intelligence and in IT Management from
UniversitatObertadeCatalunya,andaBAinmathematicsfromtheUniversitatAutonomadeBarcelona.

6. 6
Details
You may register online by going to our website: www.ie.edu/
internationalprograms, proceeding to the program’s webpage,
and clicking on the “Register now” button on the right-hand side.
Once your registration is received, you will be contacted by IE staff
to confirm your enrollment.
Theprograminvestment is3.900€,whichcovers tuition,coursematerials,
and all coffee breaks and lunches for all three days of the program.
IE Business School may be able to help you to finance the program
through our financial aid department.To explore opportunities available
to you please contact loans@ie.edu.
MoreinformationonfinancialaidatIEisavailablewww.ie.edu/financial-aid.
Partial scholarships are also available for exceptional candidates.
Concessions are available for IE alumni,groups of executives attending
from the same organization,participants registering for more than one
program, early-bird inscriptions, and other cases.
Jeanette Holyoak
International Executive Programs Manager
Jeanette.holyoak@ie.edu
+34 91 568 9758
REGISTRATION
FEES
financial
aid
Special
Concessions
CONTACT

7. Big Data for Business
7
Why IE BUSINESS SCHOOL
Ranked No.1 in Europe,IE Business School is dedicated to educating business leadersthroughprograms
based on its core values of:
• Entrepreneurial spirit: Founded in 1973 by entrepreneurs for entrepreneurs, IE places the
entrepreneurial and innovative mindset at the heart of its programs,and is home to many startup
initiatives such as the Venture Lab, the Spain Startup Investor Summit,andWayra.
• Diversity and global focus: With about 100 nationalities making up its student body, IE provides
business education with a global perspective. It supports talent from all over the world from
admission to graduation and beyond,and through its Diversity and Equality Commission and its
Center for Diversity.
• Humanities and social responsibility: As Secretariat of the United Nations Global Compact in Spain,
IE places positive social impact at the forefront with its Corporate Social Responsibility programs
and expert faculty in areas of social entrepreneurship and microfinance, among others. It is also
the proud birthplace of organizations such as Net Impact and Emzingo Group.
IE Executive Education programs equip managers, entrepreneurs, and
leaders with the latest tools,best practices,and skills through interactive
and practical sessions.Our programs are designed to enable executives
to excel amidst the many and varied challenges they face both today
and in the future.
www.ie.edu/internationalprograms
IE Business School is recognized by international press as one of the world’s top Business Schools.
Online MBA Programs 1st
worldwide March 2015
European Business School 3rd
worldwide December 2014
Master in Finance 5th
worldwide June 2014
Online MBA Programs 1th
worldwide March 2014
Executive MBA Programs 1st
worldwide May 2015
Global MBA Programs 3rd
worldwide May 2015
Non American Business School 2nd
worldwide November 2014
MBA Non American Business School 5th
worldwide October 2014
www.ie.edu/rankings

8. INTERNATIONAL
EXECUTIVE
PROGRAMS
Contacts
Visit our website where you can also download the program brochures:
www.ie.edu/internationalprograms
Or contact our International Executive Program Managers:
Jeanette Holyoak Karolina Cintron
Jeanette.holyoak@ie.edu Karolina.Cintron@ie.edu
+34 91 568 9758 +34 91 568 96 69
Follow us on:
IE BusinessSchool Executive Education
@IEExecEducation
IE Business School Executive Education
IE Executive Education
IEBusinessSchool–ExecutiveEducation
Pinar 18. 28006 Madrid. Spain. EU
Tel.:+34 91 568 96 00
Fax:+34 91 568 96 18
www.ie.edu/internationalprograms
Program Portfolio
(List is subject to change)
SKILLS DEVELOPMENT
• Leading Change and Innovation
• High Impact Leadership Program
• Design Thinking Workshop
• From CEO to Maestro
• Communication Skills and Public Speaking
Workshop
• Executive Negotiation Workshop
• Executive Leadership Program (with Nordic
Executive Academy)
• Strategic Project Management
INNOVATION STRATEGY
• Big Data for Business
• Gamechangers Workshop: Innovative strategies
to accelerate growth
FINANCE
• Corporate Finance
• Venture Capital
• Private Equity
SPECIALIZED MANAGEMENT
• Management Fundamentals for Scientists
and Researchers
• Advanced Sales Program (with Nordic Executive
Academy)
• Effective Management for Security
Professionals
• The Digital Tourism Business