For AHS

1. http://coachingafterherservice.com/
Your Coaching Journey

2. About Stand Beside Them
• Incorporated on January 2, 2013; IRS granted tax-exempt 501(c)(3) status in
June 2013.
• Launched pilot in June 2013 with 10 coaches. Now have over 174 certified
coaches in 28 states.
• Held over 2000 coaching sessions since launch.
• Coaches have coached in-person or by telephone across the country, and at vet
job fairs in Dallas, Denver, D.C., Hartford, Boston, NYC, and Lexington, Ky.
• Strong coaching support from International Coaching Federation (ICF)
Chapters in Los Angeles, Washington, D.C., Connecticut, Colorado, Arizona,
Ohio, New York.
• Recognized for community leadership and achievement by NYC Mayor’s
Office/Veterans Affairs, Got Your Six and AUSA.

3. Our Mission
At Stand Beside Them, Inc., our mission is to partner with our returning
veterans and their families/caregivers to help them attain the
happiness and quality of life here at home that they so deserve after
serving our country.
Whether it is in finding employment, pursuing education, starting new
businesses, navigating the benefits system, or repairing strained
relationships, our trained, certified, experienced coaches are here to
help during the transition to civilian life.

4. What is a Coach?
• Helps the client set specific goals.
• Solution-driven and nonjudgmental.
• A motivator who keeps things on
track and moving forward.
A COACH IS A FACILITATOR OF POSITIVE CHANGE.

5. What is a coachee?
• Recipient of the coaching
• Is willing to engage in self-
examination
• Is open to challenge her existing
attitudes and behaviors
• Is ready to learn new behaviors

6. Who are SBT Coaches?
– 116 women and 58 men across the U.S.
– Experienced, coming from diverse backgrounds, including the
military (37 of our coaches are veterans; of these, 24 are men
and 13 are women)
– Hold credentials from either the International Coaching
Federation (ICF) or certification from a distinguished coach
training school
– Trained in ICF Core Competencies (i.e. establishing trust, active
listening, powerful questioning, planning & goalsetting…etc.)
– Abide by ICF Canon of Ethics
– Skilled in virtual coaching

7. What are SBT’s coaching specialties?

8. AHS Coaching Parameters
• After Her Service Grant and Program requirements call for a
coaching emphasis on career and professional development.
• Personal, life and relationship goals will not be coaching priorities,
unless they are presenting obstacles or interfering with reaching
professional, business, or career goals.
• Your coach will make recommendations if referrals are needed.

9. Sample Coaching Situations
• “I want to start a non-profit, and I’m not sure where to begin.”
• “I love my current company, and there are advancement
opportunities, but I’ve been told I need to develop my leadership
skills.”
• “I started a small business, and it’s in really rough shape now. I don’t
know if I can make it viable.”
• “I have a good job now, but it isn’t making me happy. I don’t know
how to change direction.”
• “I’ve been passed over for promotions in my current job. I don’t have
a great relationship with my boss, and I don’t know how to fix it or if I
should just leave.”

10. About Your Upcoming Coaching
6 months of coaching (2 sessions a
month, one every other week)
– Your coach will be available by
e-mail in between sessions
– Please give a 24hr notice of any
cancellation
Find a regular time to be coached
– A quiet place with no
interruptions
– Example: Tuesday at 4 pm,
every 2 weeks
You may get homework – do not
despair!
– The homework is designed to
help you move forward
– Don’t cancel a session if you
could not complete the
homework

11. Some Frequently Asked Questions (FAQs)
How long is a coaching
session?
– Generally, 45 minutes to an hour.
• First session may be longer
– First session
• Sets the structure
• Discusses expectations
• Establishes goals
– Sessions 2-12
• Every other week
What will be required of
me?
– Be willing to do some work
• Including follow-up
tasks/homework.
• Coach serves as a guide toward
your goals.
– This is a collaboration
• You are in the driver’s seat toward
your goals! The coach is the guide.
– To achieve positive results:
• Be present, accountable, and
• Come prepared for each session

12. Getting started! Registration etc.
Register on our website: www.coachingafterherservice.com
– Please register by this weekend!
– Contact us if you have any questions:
info@standbesidethem.org.
Your coach will be assigned to you by mid-
April.
– Coaching begins week of April 23, 2018
– You will receive a photo and bio of your
coach in advance, & your coach will reach
out to you to set up your first session…
– Coaching typically occurs via phone or
Skype/Facetime/Google Hangout/Zoom,
etc.

13. Surveys
– Expect to receive two short surveys after session 4 and 8.
– One post-coaching survey after session 12.
– Please complete the surveys when you receive them.

14. Benefits from Coaching
• Forward-focused and solution-based.
• Coachees target their own goals; coaches act as a
sounding board and are nonjudgmental.
• Vets feel less isolated, with support and
encouragement to stay focused.
• Helps one remove self doubts and gain self-
confidence.
Career Development
Skill Assessment
Resume Writing/Interviews
Relationship Building
Business Development
Veterans Benefits
Educational Opportunities
Health and Wellness
Personal Growth

15. Impact
• We are building stronger communities. Our veterans have tremendous
leadership skills and training.
• We are strengthening families of veterans.
• Our national coaching program partnering diverse, highly
qualified/experienced coaches with transitioning military service members
helps reduce the military-civilian divide.
On Veterans and Their Families
• Tracking shows that our coachees are obtaining interviews and jobs.
• Many coachees report a significant increase in self-confidence.
• Several describe increased morale-boost and positive thinking.
In the Community

16. We’re excited and honored to coach you.
We’ll be in touch soon with news of your
coach assignment!
This slidedeck is available for your reference on
www.coachingafterherservice.com

17. Stephanie Richmond
Founder & Chief Executive Officer
Stand Beside Them, Inc.
Email: srichmond@standbesidethem.org
Stand Beside Them, Inc.
590 Madison Avenue, 21st Floor
New York, New York 10022
Tel: (212)706-VETS (212-706-8387)
http://www.standbesidethem.org
Twitter: @standbesidethem
Facebook: Stand Beside Them
LinkedIn: Stand Beside Them
Contact Information