Jonathan Detavernier - Cyber

1. THE CYBERLIONS
You probably saw everything before already.
Because almost all 3.400 cases got
international press coverage
without spending a euro on media,
reaching millions of people around the world.
FAMOUS

4. seamless integration of technology
through the line campaign, with digital at its core
realtime + strong idea = impactful
smart use of social (timing)
socially relevant
FAMOUS

6. FAMOUS

7. simple idea
great craft
- great storytelling
- great sound
- great film
- great technology
FAMOUS

9. FAMOUS

10. great product demonstration
the power of ‘cyber’
ads value (for many people)
FAMOUS

13. great productdemonstration
communication through service
not a one-off, they say
FAMOUS

14. FAMOUS
What we looked out for.

15. FAMOUS

16. Things jurymembers say.
FAMOUS

17. How the f*ck is this cyber?
Be clear about it. Or stay out.
FAMOUS

18. What’s the f*cking use case?
never maybe
FAMOUS

19. “We built an immersive 3D experience.”
Of course you f*cking did. That’s what it’s f*cking made for.
New tech is good, but surprise with the use of it. Or stay out.
FAMOUS

20. Another f*cking non-skippable!
Yes, use existing concepts. But make it better. Craft!
FAMOUS

21. How f*cking many do you still have?
The casemovie… why not try some humor.
FAMOUS

23. F*ck dude. You’re like the guy in the casemovie.
Charm the judges.
FAMOUS

24. FAMOUS