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Cannes Cyber jury 2017
-A quick overview -
Nowadays
everything is cyber, no?
No, it isn’t.
Guideline of the president
Bots, bots, bots
&
bots that are making bots
Trends & learnings 1
Data is only interesting
if you do something
interesting with it.
Trends & learnings 2
You can reach everyone
online. But sometimes
the best strategy is targeting
only the right people
Trends & learnings 3
Do something creative
with ‘boring’ online media space
=
attention from consumer
sympathy from jury
Trends & learnings 4
Tangible tech gives
brands the opportunity
to tell new stories
and attract new customers
Trends & learnings 5
The evolution of
social video
within the cyber category
Trends & learnings 6
The sky is the limit
Let’s go there

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Cannes Cyber Jury 2017 Trends and Learnings