Rebecca Karbaumer - Shared Mobility Rocks 21/03/2018

1. Results of a 2017 User Survey
Rebecca Karbaumer
Sustainable Mobility Project Coordinator
Free Hanseatic City of Bremen
Rebecca.karbaumer@umwelt.bremen.de
Car-Sharing’s Rockin’ Impact
(on the City of Bremen)

2. 557,000+Residents
36%
23%
25%
16%
Modal Split of
Bremen Citizens
Car
Bike
Walk
PT

3. Saturation Point – Transport Problems in City Centre

5. 2017 Car-Sharing User Survey Bremen

6. 1563 users 502 non-users
(control group)

7. Car
Owner-
ship
Travel
Behav-
iour
Buying
Behav-
iour
Satis-
faction
Service
Needs

8. Impacts on Mobility Behaviour
1563 users 502 non-users
9
15 15
45
42
38
0
5
10
15
20
25
30
35
40
45
50
To Work/School Shopping Freetime
%
Modal Split: Percentage of Car Use per Purpose
Users
Non-Users
Source: Bremen Car-Sharing Survey 2017, Team Red Deutschland GmbH

9. Impacts on Car-Ownership
32%
cambio
22%
Move About
users got rid of their car
Source: Bremen Car-Sharing Survey 2017, Team Red Deutschland GmbH

10. 1:14
Vehicles gotten rid of
Impacts on Car-Ownership
*Replacement Quota is based on unweighted, raw data only
Source: Bremen Car-Sharing Survey 2017, Team Red Deutschland GmbH
*

11. 1:19
Vehicles not purchased
Impacts on Car-Ownership
*
*Replacement Quota is based on unweighted, raw data only
Source: Bremen Car-Sharing Survey 2017, Team Red Deutschland GmbH

12. Services: What’s Important
Uncomplicated
Booking
79%
Short
Distance to
Next Station
60%
Vehicle
Availability
68%
Source: Bremen Car-Sharing Survey 2017, Team Red Deutschland GmbH

13. Services: What’s Important – Gender Differences
68 71
24
47
54
65
16
37
0
10
20
30
40
50
60
70
80
Short Distance
to Next Station
Vehicle
Availability
Visible Stations
in Public Realm
24/7 Phone
Service
%
What is important to you in a car-sharing service?
(“Very important”)
Women
Men
Source: Bremen Car-Sharing Survey 2017, Team Red Deutschland GmbH

14. Consumer Behaviour
74
31
7 10
62
25
21
12
0
10
20
30
40
50
60
70
80
Local
Retailers
Local Market Shopping
Malls
Online
Shopping
%
Use of Shopping Facilities
(“Almost daily/1-3 times per week”)
Car-Sharing Users
Total Population
Source: Bremen Car-Sharing Survey 2017, Team Red Deutschland GmbH

15. Summary
Car-Sharing (users):
Support
Local
Economies
Travel
Sustainably
Support
Public
Transport
Support
City
Transport
Goals
Reduce
Parking
Pressure

16. Create Space for Sharing!

17. Rebecca Karbaumer
Rebecca.karbaumer@umwelt.bremen.de
Thank you!