How to integrate product management into web design and digital marketing.

1. From Product
Management to
Marketing
First, define your product offering (including a
market analysis). Then, identify your targeted
audience and establish their familiarity with your
brand and offering.
Product Management
Build a product page that is designed to appeal
to your target audience - tone of voice, style,
language should reflect your customer persona,
Website & Landing Page
Set up a marketing campaign on channels where
your targeted audience would consider your
offering if exposed to a promotional message.
Marketing campaign