This interesting and engaging workshop is an excellent way to begin a discussion about company culture, why it is important, and how it can be improved for lasting results. A great topic executive retreats, leadership conferences, and executive teams. Past reviews and ratings have been outstanding. Based on my book, LEADERSHIP IN HIGH-PERFORMANCE ORGANIZATIONAL CULTURES, 2ND EDITION.

1. Build A Winning Company
Culture
3-Hour Workshop

2. Is Your Organization….
Falling behind
the competition
today
Ill-prepared to
compete in the
future
Too slow to
execute
Quick to execute
but slow to think,
strategize, and
plan
Too slow to
innovate
Too slow or
ineffecitive to
integrate M&A’s
Too siloed to
collaborate

3. CULTURE AND PERFORMANCE
The Right Culture Can Be
a Competitive Advantage
for a Unit, Team, Division,
or Company

4. National Association of Corporate Directors
NACD, the authority on boardroom
practices, representing more than
17,000 board members released Blue
Ribbon Report on Culture as a
Corporate Asset on October 4, 2017
Calls on boards of directors take a
proactive approach to culture
oversight as a means to driving
success and long-term value creation

5. Impact of Culture
NACD found that organizations with strong,
positive cultures have been shown to
OUTPERFORM their peers on everything from
sales, customer satisfaction, safety, and quality
to profitability and productivity
Conversely, the absence of a healthy culture
can create or exacerbate significant risks.
Yet a recent survey shows that less than half of
directors reported that their boards assess the
alignment between the company’s purpose and
values and its strategy.

6. Session Topics
• Quck Fix vs Transformational Change
• Understand Culture & Impact
• Leader and Team Members Influence Culture Formation
• Learn A New Leadership Model, The L4
• Srategies & Techniques to Change Culture
• Prepare Leadership Action Plan
• TEAM SESSION – 3 Hours

7. Elevating Performance
Company leaders tend to
focus on Tactical – Short Term
• Re-Structuring
• Right-sizing
• Out-Sourcing
• New Technology
• Marketing
• Sales & Advertising
And they tend to avoid
Strategic – Long Term
• Direction: Vision, Mission,
Goals and Objectives
• Organizational Culture:
Beliefs, Principles, and Values

8. Program Agenda
Pre-work: Complete Myers Briggs Type Indicator (MBTI) If you already know Your Type, fine. If not, complete the
MBTI ($49) online:
https://www.mbtionline.com/TaketheMBTI
Opening:
• What is my company’s current culture?
• What should it be?
• What must be done to change it?
Big Idea: Company culture can provide hidden sources of energy and motivation that can accelerate changes faster
than formal processes and programs!
Closing:
• Many companies are “stuck” in past practices and processes that are outdated
• The importance of agility and speed is more important now than ever
• Transform your company’s culture now, or face the same outcome of underperforming companies that did not

9. Biography of Stanley D. Truskie, Ph.D.
Stanley D. Truskie, Ph.D. is an international executive coach, organizational
leadership professor, author, speaker and board advisor with over 25 years’
experience coaching executives and advising boards on leadership/organizational
performance and governance issues. He brings a wealth of knowledge and
experience in executive development, strategic/business planning, succession
planning, business development, and company culture formation. He has the
unique experience of advising public, private, and not-for profit organizations, as
well as family owned/operated businesses.
Currently, Dr. Truskie operates a private consulting firm, MSD Leadership
Consultants, Inc. which he founded in 2002. He has worked with over 50
companies ranging from small family owned private businesses to Fortune 500
corporations offering advice on executive leadership, organizational/business
strategic planning, and governance issues. He has advised enterprises of various
sizes at different stages of growth from start-up to turn-around situations, and
contributed to improved business performance, increased revenues, and
outstanding bottom line results. He has coached over 300 senior level executives,
many of whom have been advanced to top leadership positions in their respective
companies.

10. Contact Information
Stanley D. Truskie, Ph.D.
President / CEO
MSD Leadership Consultants, Inc.
201 Nottingham Drive
Moon Township, PA 15108
412-979-8146
Stan.Truskie@outlook.com
www.msdlead.org