3. Optional : ENGLISH
INTRODUCTION
MASS MEDIA are informal agencies of education. They are called Mass Media
because they impart education to large masses simultaneously. Mass media provides means for
entertainment, advertisement, educational programmes, etc. Teacher can only select
appropriate educational programmes for their students. Mass media make the educational
programmes more universal, effective, and meaningful. The three functions of Mass media are
providing information, socializing and mobilizing. Mass media includes Radio, Television,
Newspaper, Films, etc. Television and Films appeal both to the visual auditory senses. Some
television programs are designed with primarily educational purposes in mind, although they
might rely heavily on entertainment to communicate their educational messages. In children's
programing, edutainment becomes fun and interesting for the child but can still be educational.
Other television programs are designed to raise social awareness. One form of
edutainment popular in Latin America is the educational telenovela. Miguel Sabido, a producer
of telenovelas from the 1970s on, has combined communication theory with pro-
health/education messages to educate audiences throughout Latin America about family
planning, literacy, and other topics. He developed a model which incorporated the work
of Albert Bandura and other theorists, as well as research to determine whether programs
impacted audience behaviour.
4. EDUCATIONAL VALUE OF TELEVISION
Television is an audio visual scientific device. It telecast programmes from far and wide
areas of the country and abroad. The only government owned channel in Malayalam is
VICTERS Educational channel. Providing students from remote and rural areas,
underprivileged and handicapped the accessibility to valuable information affordably.
Providing valuable materials for reference to the teacher and thus improving their quality of
instruction. Broadcasting educational programmes that have direct values to students in their
academic areas. Making learning interesting through quizzes. Providing up to date information
on the topics of regional, national and international areas.
Television has been given considerable importance in many countries as a source and
a tool of teaching. The success stories of using television for education in many countries has
negated the concept that television is basically on entertainment oriented medium and it is
hostile to thoughts. Television is adaptable and can follow different approaches when used in
the different educational situations. The medium is used for formal, non-formal and informal
education. To support formal education, television usually function as supportive and
reinforcement tool. Television can be attached with school curriculum and time tables. When
systematically organized it takes the form of school broadcast. In non-formal education,
television has a more specific role to play. When used as a part of multi-media communication
tool, television can directly or indirectly teach the subject matter.
Importance of television to communicate information, idea, skills and attitudes has been
affirmed by researches. You should attempt to study various reports published on educational
television in different countries in different situations.
5. ADVANTAGES OF TELEVISION
Television can appeal to the senses of sight and hearing at the same time and it
makes learning more effective.
It gives opportunity to observe the objects, experiments, etc. that cannot be
easily made available in classroom.
It helps to provide instruction in areas where there may not be sufficient number
of schools and teachers. It can provide common instruction to all the schools
over a wide area simultaneously.
Create genuine interest in the topic or the subject that is being taught. It provides
a wide variety of experience, those are quite different from the routine
classroom instruction.
TV can help a child’s intellect. In many studies, researchers have observed how
educational programs can aid in boosting children’s intellect.
TV can be a teacher for children. Whatever your child may be interested in,
there is likely an educational show on that subject. Television is a great way to
open your child’s mind to a variety of things and help them learn about topics
they may not be exposed to at school.
TV can show children things they wouldn’t see otherwise. Without television,
most children would never be able to see amazing things like exotic animals,
different cultures, and beautiful cities. Kids can learn from this type of media
in order to appreciate and understand the world around them.
TV can provide good role models for children. When children watch television,
they are bound to be influenced by the characters they see.
6. DISADVANTAGES OF TELEVISION
The very familiarity of television sometimes contributes to the habit of
inattentiveness and passivity.
There is dissimilarities in the intellectual background of the learners and the
television programmes doesn’t cater to it.
Because of no individual contact no further action is possible other than viewing
and listening.
There is absence of learner participation during the programme. It is a one way
communication.
Interruptions and distractions at the receiving end can cause seriously impair the
effectiveness of a lesson.
The learners may engage in day dreaming, during the programme, this can be
overcome by cautioning the students in advance that a follow-up discussion will
be held after the programme.
The programme cannot be adapted to individual learners. It can only be adapted
to particular group if their needs are identified and defined earlier.
The lesson timings are inflexible and sometimes inconvenient. The class teacher
has no control over the pace of development of a TV lesson.
It is difficult to take account of variation in attainment and ability within an age
group.
7. Interruptions and distractions at the receiving end can seriously impair the
effectiveness of a lesson.
The effectiveness of any transmitted aid is limited to the range of the
transmitter.
Teachers may consider Television’s all absorbing quality in some way
restrictive, in that pupils participation is discouraged although not prevented
entirely.
8. EDUCATIONAL FILMS IN ENGLISH
o Ray Gardner’s
Ancient World : Egypt (1954)
Greece :The Golden Age (1936)
o Albert Lamorisse's
The Red Balloon (1956)
o Trisha Das's
Fiddlers on the Thatch
9. EDUCATIONAL FILMS IN MALAYALAM
Roshan Andrew’s
Notebook
Shanil Muhammed's
Philips and the Monkey Pen
Padmarajan's
Koodevide
10. CONCLUSION
Television has become an important part of our daily life. It has both
advantages and disadvantages. Television is not only a source of
entertainment and advertisements but also an impressive teaching aid of
education. Now it is up to our discretion whether we are making good uses
of television or we are wasting our time in watching those programmes
which are not mean for us the students.
11. MULTIPLE CHOICE QUESTIONS
1. Who is known as the father of Modern media education ?
a. Edger Dale
b. Flanders
c. Erickson
d. Charles Babbage
2. Who inaugurated VICTERS ?
a. Dr. Manmoham Singh
b. APJ Abdul Kalam
c. A K Antony
d. Dr. Madhavan
3. Which of the following is Doordarshan’s educational television channel ?
a. Gurukul
b. Gyan Bharati
c. Gyan Darshan
d. Vidya
4. Expanded form of LCD ?
a. Liquid Crystal Display
b. Liquefied Crystal Display
c. Liquid Cathode Display
12. d. Light Cathode Display
5. Which of these is not an example of educational channel ?
a. PBS
b. Annenberg Foundation
c. Freeform
d. NASA TV
6. What is the full form of PBS ?
a. Public Broadcasting System
b. Public Broadcast System
c. Public Broadcasting Service
d. Public Broadcast Service
7. Interactive media can be bestdescribed as ?
a. Marketing mix
b. Media that allow two-way message between
company and consumer
c. Customized marketing messages
d. Marketing communications mix
8. Which medium is often refers to as junk mail ?
a. Newspaper inserts
b. Direct mail
c. Television
d. Yellow pages
9. Place-based media occurin which venues ?
13. a. Transport
b. Scaffolding wraps
c. Spectaculars
d. Blimps
10.Which of the following is not a strength of the television media ?
a. High impact and dynamic medium
b. Costefficient medium for reach
c. High initial production cost
d. High reach medium
