Unique storytelling is a great combination of marketing and effective strategy for your brand. You must tell your targeted audience "Why", "What" and "How" your brand helps them.

1. CL 68, Ground Floor Sector
II, Salt Lake Kolkata - 700
091 West Bengal (India)
Ways To Improve Your
Brand Storytelling

2. “Your brand's story is a combination of marketing
and effective strategy, which you inform your
customers.”
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3. How can you improve your story?
❑ Focus On The 'Why‘
❑ Understand Customer Needs
❑ Build Trust
❑ Attract Your Audience
❑ Communicate Your Values
❑ Be More Transparent
❑ Just Do It
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4. Focus On The 'Why'
Develop a narrative encompassing your company's "why." Sharing this
purposeful story will attract individuals whose beliefs align with the
same fundamental beliefs as the company. Understanding the
company's "why" is crucial in communicating the "how" and "what."
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5. Understand Customer Needs
To become a better storyteller and brand steward, a business owner must
first understand their customers’ needs. Once that's determined, the
business owner can position their customers as the “hero” of the brand’s
own story. The story should then be told so that the brand is the exact
solution the hero requires to successfully complete their quest — helping
the customer, while also building the brand.
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6. Build Trust
Work to build trust with your customers, employees and vendors.
This takes time and energy, but when customers trust your brand,
they recommend it. When employees enjoy their work, they tell
others about their experiences, and vendors who believe in what
you do will want to conduct business with your firm.
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7. Attract Your Audience
I think it is vital you recognize what outcome the audience is
interested in, and tell your story in a way that attracts them. To be a
steward, you have to be willing to display your relevance to their
needs. A good story should be similar to a case study format: Use
emotional elements to provide a narrative and show your
personality. I like to use humor, and always engage my audience
when I can!
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8. Communicate Your Values
Business owners must understand at a deep level the impact their
brand has on its customers, employees and communities. Then, create
cultural values that embody those elements, impacting day-to-day
actions at scale. As a business owner, you must then relentlessly
communicate these values, both internally and externally.
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9. Be More
Transparent
Business owners need to become more transparent. The reason no one
is featuring you or your business is because you are only telling them the
story you want them to publish. You are not diving deep into the real
reasons of what made you, you. Some of those might not be pretty, they
might be embarrassing, but they are real and that is what is worthy of a
story.
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10. Just Do It
Once you have the flow, then and only then does it make sense to engage a
brand communications coach who will help you integrate both the persona of
your target audience and your unique image based on your personality, origin
story, natural ways to communicate, etc.
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11. Keep in Touch with
us.
CL 68, Ground Floor
Sector II, Salt Lake
Kolkata - 700 091
West Bengal (India)
www.agtsindia.com
info@agtsindia.com