You've got a great idea for a business, and you have the resources to make it happen.

2. What Customers Want
And How to Deliver

3. You've got a great idea for a
business, and you have the
resources to make it happen.

4. Even entrepreneurs who have
been in the trenches for a while
can get sidetracked, so the
following four basics apply at
any stage of business growth.

5. First – Focus on customer needs.
Even though this is your own business, you still
have someone to answer to – the customer!
Make your business a customer-centric one. Keep
your customers close to you. You need to
understand what they are looking for before you
can deliver a superb experience to them.

6. Second – Customers need change.
Everyone loves the idea of change, because change
usually means something better than before.
Be in the loop of what’s hip and high in demand.
Cater to the ever-evolving desires of your
consumers– it’s the only way you will survive
the cutthroat competition.

7. Third – Never lose sight of what it is
you do better.
Kicking it up a notch doesn't mean you should
forget your roots and try a new specialty
altogether.
If you stray too far from that, you might lose their
loyalty, and your business.

8. Fourth – Paying customers are the
heart of every business.
This one is a no-brainer.
Always focus all of your energy on your paying
customers.

9. Without customers, you have no
business. Period. Otherwise,
it's just a hobby! Pay attention
to these customer basics, put
them first, and you will always
have customers.