Buskers, Spruikers, In Store Demonstrators, Visual Merchandisers, Cooking Demonstrators, Costumed Characters Whether you decide to register for gigs Australia’s premier online directory for short term retail industry talent you'll get some ideas for writing your own bio from this brochure!

1. For Talent
How to write a Great
'Retail Talent' About me Bio

2. Spruikers, In Store
Demonstrators, Visual
Merchandisers, Cooking
Demonstrators, Costumed
Characters
You’ve just joined Australia’s premier online directory
for short term retail industry talent.
If you want to be engaged as a spruiker you need to
be registered with Spruiker Hire. Congratulations for
taking the first step!
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You will:
earn between $45 & $80 per hour in your
spare time
improve your confidence, expand your
vocabulary and improve your sales,
communication and negotiation skills
learn a wealth of new skills that will help you
in any role you choose in the future.

3. It’s not all a one way street though. Being registered on the
Spruiker Hire site is a bit like being a tenant in a shopping centre.
You can’t just fill your shop up with stock, open the doors and
wait for the customers to come. Sure you’ll gain some customers
that way but you also need to do a little bit of the work yourself.
Great Part time income
Through your Spruiker Hire listing you’ll be up and
running in your own business for less than $1000!
What you get:
Spruiker Hire markets directly to Shopping
Centre Managers, Marketing Managers and
retailers for you
"How to Spruike" Information Kit
Access to free training, webinars, focus groups
02How to write a Great 'Retail Talent' About me Bio

4. Your Address
The first step is to make sure you complete
all fields on your profile:
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The Spruiker Hire search tool is very powerful and as long as
you put the correct information into each field, retailers in your
area will be able to find you. Be sure to include your town/
city, state and postcode.
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Linked In
It’s essential to have a Linked In Profile. Your clients will
want to see you on a range of different social media options.
To learn more about how to create an awesome Linked In
profile, check out http://karenyankovich.com and sign up for
her FREE 30 day ‘Make your Linked In Profile’ stand out in
the crowd challenge.
Facebook
If you don’t want to mix your personal and professional life,
then create a Facebook Page rather than a personal profile
and direct your professional contacts to that.
It’s easy to do. You’ll find an option to ‘create page’ in the
drop down arrow on the top right of your facebook page.
From there Facebook makes it very easy for you to set up and
manage it from your personal profile.
Your Social Media Profile

5. Your Website
Experience and Qualifications
You don’t have to be a genius to create a basic website for
free. Just start, it will develop from there.
Go to https://wordpress.com to get started
The Spruiker Hire website has had 3 rebuilds in it’s time. My
first website was built for me in wordpress by my awesome
nephew. It’s still built in wordpress to this day.
Twitter
Once you set up your twitter account, link it to your page and
you can choose to automatically tweet your facebook posts
and linked in blogs straight to twitter. It doesn’t have to be an
all consuming job.
If you are new to the industry be honest. In this field you can
include any amateur public speaking or drama skills you have
participated in. Even high school or university presentations to
prove that you are confident enough to put yourself out there
in public.
The free Spruiking Foundations Skills course you received as
part of your subscription includes an exercise for you to go to
your local shopping centre and volunteer to spruike for free to
gain experience. You can include this here too!
It’s not necessary for you to say you did it for free. Simply
add it ‘Joes Fruit Shop’ or ‘Janes Jewellery’… and if your
practice client thought you were pretty good… ask them for a
testimonial.
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04How to write a Great 'Retail Talent' About me Bio

6. 05
About me
5 Write about yourself in the third person. For example here is
what I have written on my Spruiker Hire profile:
Desley has over 26 years experience in shopping centre
marketing and management.
During that time she has been responsible for the
successful delivery of hundreds of events in Queensland,
NSW and the NT.
Desley is available and will travel to any location for event
coordination, team coordination, individual spruiker
assignments and key note speaker.
As owner of Spruiker Hire, Desley is particularly interested
in developing promotional events that are designed to
create a sense of community within a venue, that ultimately
leads to long term customer loyalty, exponentially
increasing the benefits of the investment.
Call or email for an obligation free discussion.
Community Engagement to increase sales?
Find out more about Spruiker Hire’s exciting new 6 week
promotional event that will tick all the boxes at your
shopping centre:
Community Engagement, Retailer Engagement, Customer
Engagement!
Start with your experience, your enthusiasm, a little bit of
information about your successes and what you are interested
in... and if you have other business interests you can include
that at the bottom like I have.

7. How far will you travel from work?
6 It’s important to choose an option here. If you choose the
maximum distance from your home, your listing will show on
every search.
If you are only willing to travel within a 100km radius of your
location then please ensure you choose that option.
This way your listing will show up where you want to receive
enquiries from.
What are the 3 nearest major retail
shopping precincts in your area?
Take a moment to do a search if you don’t know and identify
the 3 places you most likely want to work, because we’ll add
them to our database and ensure we market specifically to
them.
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Services Offered
Tick all types of work you are looking for and not ones you
aren’t willing to do. This will ensure that enquiries you
receive are genuine.
It’s not a problem if you don’t have experience in those areas
as long as you are willing, enthusiastic and honest with your
client.
Your performance and the outcomes you deliver will be what
will have them choosing you again the next time.
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06How to write a Great 'Retail Talent' About me Bio

8. Desley Cowley
About Desley Cowley
#eclecticdabbler
Desley Cowley from Spruiker Hire is
an independent licensed shopping
centre manager, speaker, trainer,
facilitator. Desley specializes in
building vital, profitable shopping
centre communities.
She works with owners and developers to turn underperforming
retail assets into vital and profitable community hubs.
She also helps shopping centres and retailers source and train quality
talent that makes retail more profitable and fun.
Desley has developed a national online talent directory and training
course to help retailers better compete with online marketers and
also understand why it’s even more important in this technological
age for them to create an awesome experience for their shoppers
and community.
It’s her vision to be the catalyst for change in
the way we do retail... one shopping centre
community at a time.
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9. 08How to write a Great 'Retail Talent' About me Bio
0419 817973 for an obligation free
15 minute discussion to find out how
she can help you.
desley.cowley@spruikerhire.com
www.spruikerhire.com
Contact Desley on:

10. Contact Details
Desley Cowley
E: desley.cowley@spruikerhire.com
P: 0419 817 973
PO Box 8169, Allenstown. Q 4700
www.spruikerhire.com
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