2. What the Heck Is It, and Why YOUR
Organization Should be Using It!
3. What is Twitter?
Twitter is a free social networking and micro-
blogging service that allows its users to send
and read other users’ updates (otherwise
known as tweets), which are text-based posts
of up to 140 characters in length.
5. Why YOUR company should use
Twitter
Personal Branding
•
Customer Service
•
Direct Traffic to your website
•
Monitor your product/brand
•
Hire People
•
6. Why YOUR company should use
Twitter
• Network
• Seek out industry colleagues for assistance
with special projects
• Better understand social media
• Notify your Customers
• Market work, products, services, etc.
7. Who should you follow?
Colleagues
•
Friends
•
Competitors
•
Customers
•
8. Twitter Search
http://search.twitter.com
•
Allows you to monitor anything you can search.
•
See what is being said about YOUR company
•
Example: Marion’s Pizza
•
18. Recap
Add content about events
•
Retweet other great tweets
•
Add tweets that are questions
•
Add tweets that are great links
•
Add your blog posts
•
