Allison Kroeger
Joshua Beitel
Sergio Betancourt
Amanda Boeke
Peter Visceglia

             Flyer Spirit: Search Engine Mar...
AdWords suggestions:


     University of Dayton Apparel                         University of Dayton Home
     University...
Recommended timeline:

   Immediate modifications
          Start SEM and add Google AdWords
          Create targeted adv...
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Flyer Spirit[1][1]

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Flyer Spirit[1][1]

  1. 1. Allison Kroeger Joshua Beitel Sergio Betancourt Amanda Boeke Peter Visceglia Flyer Spirit: Search Engine Marketing (SEM) & Google AdWords Goals: 1. Create internet marketing for Flyer Spirit that increases visibility in search engine results 2. Generate high volume of qualified visitors to the website at a low cost Steps: 1. Go to adwords.google.com and select “Standard Campaign” and log into your Google account (or create a new account if this is the first time). 2. Create your campaign - Select settings/preferences - Can set target market by where the searcher is located – By city or region Target cities where a high concentration of UD alumni reside – Target cities where the Dayton Flyers are playing • Dayton basketball playing at Xavier, target people in the Cincinnati area Select networks (what type of search you want the search the show up) - Recommended to choose all options 3. Select bidding and budget - Recommended to use the bidding tool to optimize bidding capabilities to fit budget 4. Choose ad groups - These are the subgroups of people for your campaign; there should be different subgroups for different campaigns 5. Make your ad (See recommended ads in PowerPoint) 6. Ad Keywords which relate to your ad and set the bid for your words. (see recommended words in PowerPoint) 7. Set up billing options 8. Start campaign review each day following the launch of the campaign to track the progress. - Use Google Analytics tool to check click stream, bounce rates, etc.
  2. 2. AdWords suggestions: University of Dayton Apparel University of Dayton Home University of Dayton Merchandise Furnishings University of Dayton Sweatshirts University of Dayton Outerwear University of Dayton Hats University of Dayton Leisure Items University of Dayton Shirts University of Dayton Under Armor University of Dayton Shorts University of Dayton Pet items University of Dayton Alumni University of Dayton Athletics University of Dayton Clothing University of Dayton Band University of Dayton Basketball University of Dayton Party items University of Dayton Football University of Dayton Spirit items University of Dayton Sports University of Dayton Baby clothes University of Dayton Soccer, University of Dayton Memorabilia Volleyball, Rugby University of Dayton A-10 University of Dayton Uniforms University of Dayton Ghetto University of Dayton Home Ware University of Dayton Bookstore University of Dayton Gifts Brown Street Stores University of Dayton Greek A-10 sports University of Dayton Fraternities and Flyer Faithful Sororities Dayton Flyers University of Dayton Glassware, Rudy Flyer Barware Linking Strategy: Websites can partner together to help promote each other. The more websites that you have linked from your website and linked to your website help search engines see relevancy in your website during searches. The more relevant the search engine sees your website being the more often it will come up. Recommended Links: University sites UD bookstore Athletics Alumni National and Local Sites: ESPN WHIO TV Dayton Daily News Wikipedia
  3. 3. Recommended timeline: Immediate modifications Start SEM and add Google AdWords Create targeted advertisements Contact the suggested websites to build a linking strategy Seasonal strategies Increase advertisements and AdWords during prime seasons Increase targeting during specific seasons • Basketball season • Orientation weekend • Alumni Weekend

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