SlideShare a Scribd company logo
New product development
Requirements
 Prepare ppt (min 8 to 10 slides)
 Details of the product
 Funding and Budgeting of the product
 Packaging ,Labelling and pricing of the product
 STP( Segmentation, targeting and positioning)
 Competitors details
 Advertising techniques
 CSR (corporate social responsibility
Judging criteria( 50 marks)
 Creativity = 20 marks ( Logo and tagline =10 marks, Packaging and labelling=10)
 Presentation = 10 marks
 Team work= 20 marks (communication=10 Discussion=10)

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marketing actiity.pptx

  • 2. Requirements  Prepare ppt (min 8 to 10 slides)  Details of the product  Funding and Budgeting of the product  Packaging ,Labelling and pricing of the product  STP( Segmentation, targeting and positioning)  Competitors details  Advertising techniques  CSR (corporate social responsibility
  • 3. Judging criteria( 50 marks)  Creativity = 20 marks ( Logo and tagline =10 marks, Packaging and labelling=10)  Presentation = 10 marks  Team work= 20 marks (communication=10 Discussion=10)