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1. Tesla
“Tesla’s mission is to accelerate the world’s
transition to sustainable energy.”
Soroosh Sabouni

2. ”We will not stop until every
car on the road is electric.”
- Elon Musk

3. Tesla Model X Other things…
Products

4. Chris Sterling
• 54 years old
• Venture capitalist
• Owns a lot of
automation
technology (i.e.
Roomba, Alexa,
etc.)
Persona

5. ● 2003 Founded
● 2004 – 2006 Series A – C Funding
● 2010  IPO (approx. $17/share)
Timeline

6. ● 2012  Released Model S/X
● 2017  Released Model 3
● 2019  Fixed production quality issues, expanded
supercharger network, released “full self-driving” software
Timeline

7. Tesla’s Rise in Sales

8. Tesla’s Rise in Stock Price

9. Business Model

10. What’s Hot

11. Secret Sauce: Simplicity

12. Competitors

13. Controversy

14. Prediction

15. References
● Slide 1: tesla.com/about;
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shutterstock.com%2Fsearch%2Ftesla&psig=AOvVaw3HGLrOEGvpEWfogZ5TklXR&ust=1591232888313000&s
ource=images&cd=vfe&ved=0CAkQjhxqFwoTCIDUpcq65OkCFQAAAAAdAAAAABAD
● Slide 2: tesla.com
● Slide 3: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.businessinsider.com%2Ftesla-reduces-prices-on-models-s-and-x-amid-stock-slump-2019-
5&psig=AOvVaw1lUgFMmFWbftQ641M0p48I&ust=1591232985636000&source=images&cd=vfe&ved=0CAkQjhxqFwoTCPDZ9vm65OkCFQAAAAAdAAAAABAD; tesla.com;
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.tesla.com%2Fen_EU%2Fsolarroof&psig=AOvVaw0RZJVYDnVZAhIhV9O_9oA7&ust=1591233024085000&sou
rce=images&cd=vfe&ved=0CAkQjhxqFwoTCJDexoy75OkCFQAAAAAdAAAAABAD
● Slide 4: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pikpng.com%2Fpngvi%2FhiRwRJw_hair-loss-correction-middle-age-men-faces-
clipart%2F&psig=AOvVaw0S_lL64yDhptD6LS5YUwlK&ust=1591233074387000&source=images&cd=vfe&ved=0CAkQjhxqFwoTCKCVxau75OkCFQAAAAAdAAAAABAF
● Slide 5: https://finance.yahoo.com/quote/TSLA/
● Slide 6: https://finance.yahoo.com/quote/TSLA/
● Slide 7: https://www.google.com/url?sa=i&url=https%3A%2F%2Ffourweekmba.com%2Ftesla-business-model%2F&psig=AOvVaw3hUnDb0FPsf1-
YxUAUrm9V&ust=1591233184336000&source=images&cd=vfe&ved=0CAkQjhxqFwoTCKDQ0di75OkCFQAAAAAdAAAAABAD
● Slide 8: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.officetimeline.com%2Fblog%2Ftesla-inc-timeline&psig=AOvVaw1AWroflz0Fq0g5eHF1670-
&ust=1591233241731000&source=images&cd=vfe&ved=0CAkQjhxqFwoTCJCO-fO75OkCFQAAAAAdAAAAABAD
● Slide 9: https://www.nytimes.com/2020/05/09/business/coronavirus-elon-musk-tesla-california.html
● Slide 10: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.caranddriver.com%2Ftesla%2Fmodel-
3&psig=AOvVaw1K8xISKG0jZF8AzBLOy4tC&ust=1591233281042000&source=images&cd=vfe&ved=0CAkQjhxqFwoTCJCpt4a85OkCFQAAAAAdAAAAABAD
● Slide 11: https://www.theverge.com/2017/9/25/16360760/tesla-model-3-touchscreen-ux-video
● Slide 12: ford.com; gm.com; Toyota.com; waymo.com; maymobility.com; uber.com
● Slide 13: https://www.google.com/url?sa=i&url=https%3A%2F%2Fverobeachrealestate.com%2Fvero-beach-home-sales-and-prices-rising%2F&psig=AOvVaw2ee35k_EKNW-
gIpjx3oYqh&ust=1591233433413000&source=images&cd=vfe&ved=0CAkQjhxqFwoTCLDAss685OkCFQAAAAAdAAAAABAD

16. QUESTIONS?
THANK YOU!