This deck was first presented on 05/01/2017 at the Tepper School of Business's - Carnegie Mellon University's Tech Strategy Class. Credits: Jason Xing, Jianfeng Lu, Jensen Loke, Erica Yao, Tewang Chen (Henry) and Andy Yu.

1. We are creating the future
of transportation, today.

2. Agenda
• Lit Motors
• Problems That Lit Motors Targets
• Product
• Target Customers
• Market Size
• Our Bright Future

3. Lit Motors
Mission
• Making the innovative vehicles which have the efficiency of a bicycle and motorcycle but
all the amenities of a car.
Major Products
• Kubo(on hold): A cargo scooter design dubbed the “pick-up truck of the developing world”
• C-1(pre-orders are full): An enclosed two-wheeled vehicle self-balanced by two single-
gimbal control moment gyroscopes, to be powered by lithium iron phosphate batteries
Story
2013 2014 2015 2016
Announced
Prototype
Ready to production and
accepted pre-order
Focused on safety
design
Refined the design
and updated features

4. Problems That Lit Motors Targets
Air Pollution
Nearly one half of all
Americans—an estimated 150
million—live in areas that don’t
meet federal air quality
standards.
City Congestion
By 2030, there’s going to be 41
megacities, the majority in the
developing world.
Safety
In 2015, the motor vehicle deaths
in U.S. is 35,092;
Comparing with 2014, the
number of fatalities increased
10.5%.
Source:
https://en.wikipedia.org/wiki/List_of_motor_vehicle_deaths_in_U.S._by_year
http://www.businessinsider.com/most-congested-cities-tomtom-traffic-index-2017-2?r=UK&IR=T
http://www.ucsusa.org/clean-vehicles/vehicles-air-pollution-and-human-health#.WQX_ydLytPY

5. C-1: The Future of Transportation
Target
Customers
C-1
Techie, early adopter with
high disposable income
Supreme performance,
sleek outlook, and
electricity-driven
Competitive-based
pricing, high-end
Online direct-sell model
Perform
ance
Price
Promotion
Low Price High Price
High
Quality
Low
Quality

6. C-1 Brings Enormous Value To Customers

8. C-1 is
freeway
ready
Top Speed of 100+ MPH
Acceleration from 0 to 60
MPH in 6 seconds

10. C-1 is the future of transportation
C-1
Navigate Through Traffic
Easy to Park
One fourth of the size of a regular car
High Performance
100+ MPH top speed
0-60 MPH in 6 seconds
Environmental Friendly
Safety
Car Experience

11. The Market Size For C-1 Is Huge
Total motorcycle units sold in 2018555,129
366,546
36,655
Motorcycle sold units within 20k-
29k price range
By capturing 10% of the market, C-1
could have 36,655 units sales
Revenue= 36655* $2,4000=$880 M
https://www.statista.com/statistics/183635/number-of-households-in-the-us/
https://www.statista.com/statistics/203183/percentage-distribution-of-household-income-in-the-us/
https://www.statista.com/statistics/252261/us-motorcycle-salesin-units/
Source:

12. Lit Motors - Vision for the Future
Lit Motors to become the de-facto standard of personal mobility transport
in the next 5-10 years.

13. Strategic Roadmap - How we get there
2017
2018
2020
2019
2021
• Focus on Design phases for scalable design and production optimization
• Increase pace of hiring to approximate 100 people
 Automotive / production designers and engineers
 Sales and product / customer support teams
• launch the model C-1 at 1,100 units slated to bring in 25M worth of revenues
• Reinvest 25M into production of the C-2
• Expand hiring to other geographical markets
• To commence with site development at new production facilities
• Form strategic partnerships and reinvest in supporting infra for EVs in supported cities
• Release the C-2 with better range, and target production >20,000 units at a lower price
point for mass affordability and integration

14. Q&A