1. 2.) How does your Media Product represent
particular Social Groups?

2. Originally, the term ‘Indie’ referred to a band that wasn’t signed to a major label, and didn’t have major
radio airplay. However, over the years, the styles of Artists signed to these labels developed and
changed, creating many sub-genres that we recognise today.
Folk Music is a term encompassing both traditional and contemporary styles. Originally, Folk Music
was linked to the lower classes, but the revival of folk, known as ‘New Wave’ Folk Music, had
brought it back into view. Modern Folk Artists make music with the traditional instruments, such as
harmonicas and banjo’s, but also include electric guitars and drums.
Indie:
Folk: Gender – Males and Females
Gender – Male and Female Clothing – Vans/Converse, Skinny
Clothing – Check Jeans, Band T-Shirts, Check
Shirts, Dresses, Jumpers, Piercings, T
Shirts, Pumps, Jeans, Short Hair, Denim.
attoo’s, Dyed Hair.
Activities – Playing Instruments, such
as guitars, banjo’s, drums.
Activities – Anything music
related, going to parties, consuming
alcohol.

3. The Front Cover Image relates to the Social Groups I
am representing as he is playing an instrument, as
well as his ‘image’. The ear piercing and bass guitar
suggest that he is part of the Indie Social Group, as
this kind of style is related to these members,
The colour scheme contains a mix of both light and
dark colours, making the cover stand out against
the dark background. The green and yellow in
particular represent the Indie and Folk social
groups, as they reflect the ‘laid back’ style of music
that the artists make, and members of this social
group listen to.
The image is only of a male, however, the Sell Lines
on the Front Cover indicate that the magazine
includes female artists, such as Florence and the
Machine, as well as Fanfarlo, widening the Target
Audience and ensuring that the magazine attracts
both males and females.