This document discusses plans to export masutake mushrooms from Bhutan to Singapore. Masutake mushrooms are an important natural resource and economic driver in Bhutan. The exporter aims to generate benefits for local communities and their company by expanding their market for this expensive mushroom, which is sustainably and organically grown primarily in Bumthang and Ura. They will utilize various marketing and business strategies to effectively position and implement their masutake mushroom product in Singapore.

1. Wangchu Norbu 5608375
Sonam Dendup 5608375
EXPORTER

2. Masutake mushroom

3. SUMMARY
(Masutake mushroom) Important natural resource in
Bhutanese economy.
Largest area of Planting : Bumthang, Ura
Top expensive mushroom in the world.
Govt. priority to foreign export

4. BUSINESS OVERVIEW
Export masutake mushroom to Singapore
Generating huge benefits (communities & company)
Expansion of market is possible

5. SOCIAL/ENVIRONMENTAL IMPACT
Organic product
Educating
Practicing sustainable development
Seasonal availability

7. MARKET & PROBLEMS
Singapore
 Multi-cultured
 Free Trade
 Promote assets
 Transportation hub
Problem
Seasonal availability

9. SOLUTION/(BENEFITS)?? AND
MARKETING APPROACH
• Multivitamins
• Increase sexual hormone
• Anti aging
Marketing app.
Advertisement
Customers preferences
Quality

10. ADVANTAGE IN SINGAPORE
Cost leadership strategy
Differentiation Strategy
Innovation Strategy
Operational Effectiveness Strategy
Others
 Office
 Storage facilities

12. BUSINESS SYSTEM
Natural resources
Major suppliers
Social enterprise
Distributor
End customer

14. TEAMS AND ORGANISATION
Chairman (CEO)
Production Manager
Sales Manager
Finance Manager
HR Manager
Other staffs

15. IMPLEMENTATION PLAN
Market positioning
Packaging
Price
Product implement
Raw material
Flavors
Cost implement
Donations

17. FINANCE
Loan
Sponsors
Welfare projects

18. PROJECTED FINANCING SUMMARY
Company investment Nu 200,000
Government Partner
Capital
Nu 100,000
Bank loan Nu 200,000
Total projected capital Nu 500,000