Product Life Cycle Management

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A slide show on the importance of new product development and PLM

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  • P D B P A PRODUCT DEVELOPMENT BEST PRACTICES AND ASSESSMENT There are five major dimensions to PDBPA ORGANIZATION STRATEGY TECHNOLOGY PROCESS OPTIMIZATION
  • Product Life Cycle Management

    1. 1. <ul><li>P L M </li></ul><ul><li>P roduct L ife M anagement </li></ul><ul><li>______________________________________ </li></ul><ul><li>MY DEFINITION </li></ul><ul><li>SKILL TO EXCEL FOR CONTINUOUS SURVIVAL </li></ul><ul><li>PRODUCT ? </li></ul><ul><li>According to Dictionary, it is – </li></ul><ul><li>Some thing that is manufactured </li></ul><ul><li>A consequence </li></ul><ul><li>Result of Multiplication </li></ul><ul><li>FOR US, it is – </li></ul><ul><li>End result of a process to be offered to market to satisfy a need. </li></ul><ul><li>It could be a physical object, service or utility that is useful, desirable, convenient </li></ul><ul><li>and affordable. </li></ul><ul><li>It is totality of what a customer/user buys </li></ul><ul><li>It offers value satisfaction to the customer </li></ul><ul><li>The customer/user only can assign worthiness to it. It has meaning only from customers point </li></ul><ul><li>of view </li></ul><ul><li>It is used for ethical purpose </li></ul>
    2. 2. PRODUCT LIFE CYCLE RAW MATERIAL MANUFACTURING TRANSPORTATION UTILISATION DISPOSAL/RECYCLING RAW MATERIAL
    3. 3. <ul><li>WHY NEW PRODUCT? </li></ul><ul><li>In this era of Faster, Cheaper and Better, </li></ul><ul><li>To stay in market continuously by retaining revenues, or even </li></ul><ul><li>To enter into an existing market, </li></ul><ul><li>one has to offer to the user a product that is better than the one he is using. </li></ul><ul><li>HOW DOES THIS HAPPEN? </li></ul><ul><li>New Business Strategy </li></ul><ul><li>Identifying of Improvement opportunity as obvious to personnel within the organization </li></ul><ul><li>Market assessment </li></ul><ul><li>QUESTIONS THAT SHOULD COME TO THE MANAGEMENT: </li></ul><ul><li>Where to start? </li></ul><ul><li>How do we compare with the rest of industry? </li></ul><ul><li>How do we compare with the best in industry? </li></ul><ul><li>What are our strengths and weaknesses? </li></ul><ul><li>Is our development process aligned with our strategic objectives? </li></ul><ul><li>What improvements need to be made? </li></ul><ul><li>What are our priorities within the resources that are available to us? </li></ul><ul><li>What benefits can we expect? </li></ul><ul><li>How can we figure this out quickly so that we can get started? </li></ul>
    4. 4. <ul><li>ASSESSMENT </li></ul><ul><li>No organization can improve all aspects of product development at once. </li></ul><ul><li>Product development is a journey (continuing process improvement) rather than a destination. </li></ul><ul><li>Priorities need to be developed for implementing the best practices of product development. </li></ul><ul><li>The organization must start by understanding what practices should be adopted (what is possible). </li></ul><ul><li>Next, given its market, its objectives, and its competitors, it must consider strategic directions </li></ul><ul><li>e.g., time-to-market </li></ul><ul><li>being the low cost producer, </li></ul><ul><li>the most innovative producer, </li></ul><ul><li>the highest quality/reliability producer, </li></ul><ul><li>flexibility to respond to new products and markets) </li></ul><ul><li>Next, the organization must assess its strengths and weaknesses. By focusing on the &quot;gap&quot; between where a company is and where it needs to be </li></ul><ul><li>This is represented in the following figure. </li></ul>
    5. 5. P D B P A P RODUCT D EVELOPMENT B EST P RACTICES AND A SSESSMENT There are five major dimensions to PDBPA ORGANIZATION STRATEGY TECHNOLOGY PROCESS OPTIMIZATION
    6. 6. ORGANIZATION <ul><li>Management leadership </li></ul><ul><li>Management Involvement/Interference </li></ul><ul><li>Product Development team </li></ul><ul><li>Organizational environment </li></ul>
    7. 7. STRATEGY <ul><li>Business & Product strategy </li></ul><ul><li>Product planning & management strategy </li></ul><ul><li>Technology management strategy </li></ul>
    8. 8. TECHNOLOGY <ul><li>Product data </li></ul><ul><li>Design automation </li></ul><ul><li>Simulation & Analysis </li></ul><ul><li>Computer Aided Manufacturing </li></ul><ul><li>Support technology </li></ul><ul><li>Knowledge organization </li></ul>
    9. 9. PROCESS (of product development) <ul><li>Process management </li></ul><ul><li>Process improvement </li></ul><ul><li>Resource management </li></ul><ul><li>Understanding customer (Requirement/Problem) </li></ul><ul><li>Configuration management </li></ul><ul><li>Requirements and specifications management </li></ul><ul><li>Design assurance </li></ul><ul><li>Development process integration </li></ul><ul><li>Supporting agencies integration </li></ul><ul><li>Transition to production </li></ul>
    10. 10. OPTIMISATION <ul><li>The designs have to be optimized for; </li></ul><ul><ul><li>Manufacturability </li></ul></ul><ul><ul><li>Market Price </li></ul></ul><ul><ul><li>Durability </li></ul></ul><ul><ul><li>Performance </li></ul></ul><ul><ul><li>Transportability </li></ul></ul><ul><ul><li>Maintenance </li></ul></ul><ul><ul><li>Disposal </li></ul></ul><ul><ul><li>X x x X </li></ul></ul>
    11. 11. <ul><li>COMMON SHORTCOMINGS OF THE ORGANIZATIONS </li></ul><ul><li>IN THE PRODUCT DEVELOPMENT PROCESS: </li></ul><ul><li>No defined product strategy or product plan </li></ul><ul><li>Lack of resources </li></ul><ul><ul><li>Will Power </li></ul></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Skills/Knowledge </li></ul></ul><ul><ul><li>Finances </li></ul></ul><ul><li>Inadequate understanding of customers inputs/requirements </li></ul><ul><li>Constantly evolving specifications. </li></ul><ul><ul><li>This is very critical. This, if happens in any product development process, will require increased designing efforts and repetition. </li></ul></ul><ul><li>Any organization will never blindly respond to opportunities and customers needs. There is a business strategy that influences the response. Before commencement of the product development process a proper Product Plan has to be worked out. </li></ul>
    12. 12. PRODUCT PLAN <ul><li>A properly worked out product plan is helpful in resolving; </li></ul><ul><li>Issues related to market </li></ul><ul><ul><li>Who is your customer </li></ul></ul><ul><ul><li>What is his problem/requirement </li></ul></ul><ul><ul><li>Comparison with competition </li></ul></ul><ul><ul><li>Identification of the influencing factor in customers buying decision </li></ul></ul><ul><li>Types of products to be developed </li></ul><ul><li>Opportunities available from the development </li></ul><ul><li>Working out of resources </li></ul><ul><li>Positioning of the product w.r.t competition </li></ul><ul><li>Rationalizing Product Development priorities </li></ul><ul><li>Scheduling </li></ul><ul><li>Working out of Technology & Marketing </li></ul>

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