Marketing management

1. Chapter - 17
Marketing Logistics

2. Marketing Logistics 2
Objectives
 Logistics and its importance
 Functions in logistics management
 Importance of communication in logistics
 Technology in logistics
 Streamlining the logistics process
 Strategies issues in logistics management
 Local and global challenges in logistics
management

3. Marketing Logistics 3
Logistics and Its Importance
 Liberalization of markets across the world.
 Reducing the costs of transportation &
inventory
 Growing competition
 Growing complexity of product lines
 Helps in handling inventory control crisis

4. Marketing Logistics 4
Functions of Logistics Management
 Procurement
 Inward transport
 Receiving
 Warehousing
 Stock control
 Order picking
 Material handling
 Outward transport
 Physical distribution management
 Recycling, returns, and waste disposable

5. Marketing Logistics 5
Technologies in Logistics
 Electronic data interchange
 Artificial intelligence
 Expert systems
 Communication technology
 Bar coding and scanning

6. Marketing Logistics 6
Streamlining Logistics Process
 Points to be considered while streamlining the
logistics process
 Cost factor
 Understanding needs and requirements
 Reduce the cycle time
 Communicating with suppliers
 Identifying the lead time
 Reducing the number of suppliers

7. Marketing Logistics 7
Local and Global Challenges in Logistic
Management
 Local Changes
 Integration of logistics activities
 Lack of qualified personnel

8. Marketing Logistics 8
Local and Global Challenges in Logistic
Management
 Global challenges
 Distance
 Modes of transports
 Documentation
 Coordination of intermediaries
 Cultural differences
 Political differences
 Globalization of firms
 Flexibility of speed
 Supply chain integration
 Green logistics

9. Marketing Logistics 9
Summary
 Logistics and its importance
 Functions in logistics management
 Importance of communication in logistics
 Technology in logistics
 Streamlining the logistics process
 Strategies issues in logistics management
 Local and global challenges in logistics
management

10. Thank you