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Apparels.Ppt

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We have top three apparel brands from INTERBRAND 2009 list and tried to list their positioning,working models etc.

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  • its so much interested in this ppt can u share to mdjuher143@gmail.com
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Apparels.Ppt

  1. 1. APPARELS<br />
  2. 2. H&M <br />“Business concept is to offer fashion and quality at the best price.”<br /><ul><li>35 markets
  3. 3. 1,988 stores
  4. 4. 76,000 employees
  5. 5. sales including VAT SEK 118.7 billion
  6. 6. profit after tax SEK 16.4 billion</li></li></ul><li>
  7. 7.
  8. 8. Promotion<br />
  9. 9. Various Brands<br />
  10. 10. COS – Collection of Style<br /> COS offers fashion and quality at the best price, but within a higher price segment. <br />Focus to detail of ready-to-wear design<br />Stores in Belgium, Denmark, France, Germany Netherlands, Spain, UK.<br />60 suppliers, which are located primarily in Europe and, to an extent, in Asia.<br />
  11. 11. <ul><li>In 2008 acquired 60 %in FaBricScandinavien AB
  12. 12. designs and sells fashion under the brands Monki, Weekday and Cheap Monday.</li></ul>MONKI<br />Monkiis a clothing brand, a store concept and a whole universe to fashion conscious women.<br />Stores in large and medium-sized cities in Sweden, Denmark, Norway and Germany.<br />
  13. 13. WEEKDAY:<br />Urban fashion for boys and girls from in-house brands Cheap Monday <br />MTWTFSS Weekday contains garments for men and women as well as shoes and accessories. <br />Constantly updated with new pieces from the MTWTFSS collection.<br />
  14. 14. H&M Home-fashion for the home<br />Interior textiles concept for the bedroom, bathroom, living room and kitchen sold via mail order and internet shopping <br />Present in Sweden, Norway, Denmark, Finland, the Netherlands, Germany and Austria, and through a showroom in Stockholm, Sweden.<br />
  15. 15.
  16. 16. The Gap, Inc.<br /> An American clothing & accessories retailer based in San Francisco, California.<br /> It was found in 1969 by Donald.G.Fisher & Doris.F.Fisher.<br />Gap's main opportunity to reach its customer is through its stores.<br />Total of 3,076 store locations(2007)<br />
  17. 17. IT’s FIVE BRANDS<br />
  18. 18. Gap offers iconic American style to customers of all ages.<br />Appeals to a broader demographic of customers.<br />Women, Men, GapMaternityGapKids, babyGap,1969 Stream. <br />
  19. 19. Accessible luxury brand.<br />Offering high-quality apparel and accessories, shoes, personal care products collections for men and women. <br />
  20. 20. Great Fashion, Great Prices for families and younger customers.<br />They emphasize "fun, fashion, and value" through a store experience that aims to deliver "energy and excitement." .<br />On-trend apparel and accessories. <br />
  21. 21. A Fresh Online Shop<br />Handpicks the world's best shoes and handbags for women, men and kids. <br />Has a collection of more than 200 amazing brands feature the best & latest styles and designers.<br />
  22. 22. Designed and developed by women athletes for women athletes.<br />Ultimate performance advantage. With feminine designs.<br />
  23. 23.
  24. 24. ZARA<br />Zara is the chain store of Inditex Group.<br /> Owned by Spanish tycoon Amancio Ortega.<br />The first Zara store opened in 1975.<br />1600 Stores in 74 countries.<br />3 stores in India.<br />Almost all its stores are company owned.<br />
  25. 25. Manufacturing & Distribution<br />It designs, produces, and distributes itself.<br />It launches around 10,000 new designs each year.<br />They take just 4-5weeks to develop a new product and get it to stores.<br />The company produces small quantities of batches of clothing.<br />It has a policy of “ZERO ADVERTISING”.<br />
  26. 26.
  27. 27. Variants of Zara <br />Apparel & Dressing<br />Bags <br />Shoes<br />Fragrances<br />Accessories<br />Zara Home<br />
  28. 28. Apparel & Dressing<br /><ul><li> Both formal & Informal clothing
  29. 29. For Higher Income group
  30. 30. Age group – 5 to 15
  31. 31. Trendy clothes</li></li></ul><li>Zara’s Customer Offer<br />
  32. 32. Zara – The Online Store<br />
  33. 33. Waste Elimination at Zara<br />Advertising: not used<br /> The strategy that<br /> we are always “below” demand<br />Product complexity: 3 types, sizes,<br /> and colours greatly reduces the <br /> product complexity.<br />
  34. 34.
  35. 35. THANK YOU<br />SUBMITTED BY-:<br />Madhuri Garg<br />Nitika Garg<br />GauravSatia<br />DeepikaThakur<br />

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