Fashion Bangla- A digital Fashion Sourcing Platform.pptx

1. Zhejiang Sci-tech University
Ajaz Ul Huq Banna
L20202E040103
School of Fashion
Department of Fashion Engineering

2. Fashion Bangla- A Digital Fashion Sourcing Platform
A FASHION FULFILMENT
SOLUTION from Design,
Sourcing, Manufacturing and
Distribution.

3. Research Object
Today, most garments are manufactured on large-scale
production in Asia. The reason is that clothing production
still takes a lot of manual work,
Developing a digitally integrated knowledge-based platform
that has the ability to facilitate design and manufacturing of
‘high function’ or exclusive ‘high fashion’ garments .
Helps anyone from anywhere set up their own clothing
brand

4. provides an end-to-end supply chain platform to SME
apparel brands and individual entrepreneurs, starting from
product design to order fulfilment, all the way through to
shipping the goods to the warehouses
Simplify the apparel manufacturing journey for the
customers
In the process, a customer can monitor every aspect of the
production.

5. Introducing Research Object
Product Type: Digital Fashion
Brand: Fashion Bangla, since 2020
Flavour: Virtual
Ingredients: Textie, Fashion,
Sourching, Sustainable,e-
Commerce, Logistics, Technology,
Metaverse
Country of Origin: Bangladesh
Retail Price: USD 1.00 to 100.00;
approximately 1.00 to 100.00 元

6. Research Object Descriptions
 ”The platform includes a range of services for example virtual fitting, AI-based
recommendations and customized functional comfort. To support this, the manufacturing side
of the platform will also include advanced data-based multi-services related to testing and
certification, environmental footprint analysis, supplier selection and cloud-based production
planning”.
 The platform will be tested by running small series manufacturing of customized products,
such as made-to-measure shirts, functional sportswear, technical underwear, and performance
urban wear.
 “The garments will go the through the entire supply chain via our digital platform that
connects business-to-business and business-to-consumer functions.
 After that, we can develop a new, entirely business model for textile and clothing companies”

7. Research Subject & Methodology
We allow anyone from anywhere in the world to build their own clothing brand
without any upfront cost. That means that if you can sell, we will build the back-
end and front end supply chain for you.
"If you want to launch a clothing brand, first thing you need is to design a
collection of products. Building a collection takes you two to three months, and
then finding the manufacturers, which requires travelling to countries such as
Bangladesh and Vietnam and will at least take three months. Fashion Bangla is
compressing this entire supply chain of six months into six weeks,“
once the customer (fashion brand) picks a certain product, it exclusively belongs to
the customer; nobody else will be able to buy it.

8. After the purchase is confirmed, Fashion Bangla takes care
of the manufacturing end as well.
"When you buy the product, we place an order for you to
one of our partner factories in either Bangladesh, Vietnam or
China,
"We found some major problems with regards to
accountability, communication and transparency. The buyers
are always anxious about what is actually happening,
"If you send a $100 parcel to the US via DHL, you can track
it at every moment. But imagine a fashion brand placing a
million-dollar order in Bangladesh? They do not have a
tracking system. They have no idea at what stage the order is

9. the customers can keep up with every aspect of the supply
chain: sampling, knitting, etc. They can track almost every
step of the chain and communicate with the manufacturers
through Fashion Bangla platform.
If there is a problem, our local companies have a tendency
to escape responsibility. A problem can arise, but the idea is
to take ownership of the projects. As factories don't take
responsibility, customers are often anxious about what is
going on."
"We are ensuring customers transparency, accountability and
traceability starting from design to manufacturing to
shipment. And in this process, our partners are the factories,

10. Will integrated a design studio.
Buyer can check their approved design virtual try on and
Metaverse platform for real life experience.
"Now, a customer doesn't come to us only for manufacturing
and tracking services, they come to us because we provide
designs as well. They are buying products from us and we
are going into production for them based on these purchases.
We are accompanying them throughout the entire journey."

11. To be Continue

12. Research Methods
We are using simple questionaries' to do my survey on
different buyer & manufacturer available in my home &
abroad. I have used 4 steps of liking categories through
which will be able to get the desire information that will help
to reach to an end. Three things will carry out via this
process -
1. People’s, Buyer’s & Manufacturer Intentions.
2. People’s, Buyer’s & Manufacturer Desires &
3. Choice of Selections.

13. 1. Analyze the current product to define the research
elements.
2. Based on the research elements defined, set a survey
questionnaire to help measure the performance of the
product.
3. Use the information's from the survey to improve the
product and develop a set of Kansei words for later
evaluation of the improved product.
4. Test the improved product using the Kansei words
developed with a 5-point Likert Scale by offering samples of
the improved to the subjects.

14. Research Elements
Based on the analysis of the existing People’s, Buyer’s &
Manufacturer judged on the following elements:
Design
Sampling
Pricing
Manufacturing
Packaging
Shipment
Distribution
Sales & Marketing

15. Survey Questionnaire
Name: ________________________

Gender: □ Male
 □ Female

Age: □ 06 years – 10 years
 □ 11 years – 15 years
 □ 16 years – 20 years
 □ 20 years – 25 years
 □ Above 25 years – Please specify _________

16. Result
People first choice is
They are talking
 During the occasion most people -
 They Buy
How they see themselves in their opinion –
 Most Popular Brand–
Best Choice –
2nd Choice
but lay’s Expensive
Relax on Sourcing, Manufacturing & Sales