This was the project given to us to create our own product and it's own brand identity which includes our own new logo, tagline, product name, cover and every aspect which covers criteria of a new product.

1. THE
DIOSA
CUPNO STRINGS – LIFESTYLE FRIENDLY- NOW IN
INDIA

2. ITS TIME TO
DITCH PADS AND
TAMPONS

3. THE DIOSACUP
FEATURES
◦ 12 hour leak-free protection!
◦ High Quality Silicone.
◦ Does not contain any of the
following: latex, plastic, PVC, acrylic,
acrylate, BPA, elastomer,
polyethylene, and free of
colours and dyes.
◦ Reusable and eco-friendly – no
waste, no chemicals.
◦ Extra grip ridges for easier removal.
◦ Cups stays securely in place,
◦ larger air holes make it easy to
remove.

4. HOW TO USE THE DIOSACUP

5. PADS VS. TAMPONS VS. CUPS
ISSUES PADS TAMPONS MENSTRUAL
CUPS
Move freely when you
are exercising
Cannot be felt when
wearing
No worries about
strings or showing
Doesn’t cause
irritation and dryness
MAYBE
No chemicals and
perfumes
Not linked to TSS
(TOXIC SHOCK
SYNDROME)
You can wear for up
to 12 hours
Sleep easy, you can
wear it all night

6. THE DIOSA CUP
SPECIFICATIONS
SIZE LENGTH DIAMETER CAPACITY MISCALLENOU
S FEATURE
1 1.5” 1.25” 25ml Teens/ before
30/ Pre-Birth
2 2.13” 1.69” 30ml Above 30 or
Post-birth
3 2.0” 1.65” 30ml Low cervix

7. DIOSA CUP PRICING
SIZE INR US DOLLARS
1 640 9.835
2 820 12.60
3 1000 15.37

8. COMPETITORS
BRAND

9. THE
LUNETT
E CUP
THE
DIVA
CUP
THE
MOON
CUP

10. COMPETITORS BRANDS
SPECIFICATIONS
BRANDS SIZE LENGTH DIAMETER CAPACIT
Y
MISCELLANOU
S FEATURE
THE DIVA
CUP
1 2.0 1.69 20ml Below 30
THE DIVA
CUP
2 2.0 1.81 20ml After
30(afterbirth)
THE
LUNETTE
CUP
1 1.9 1.60 25ml Younger or
light flow
THE
LUNETTE
CUP
2 2.0 1.80 25ml Normal and
heavy flow
THE MOON
CUP
1 2.13 1.81 21ml After
Childbirth
THE MOON
CUP
2 2.05 1.73 25ml Before
Childbirth

11. SELLING PRICE OF
COMPETITORS BRAND
BRANDS SIZE INR US DOLLARS
THE DIVA CUP 1 1282.36 19.99
THE DIVA CUP 2 1467.75 22.88
THE MOON
CUP
1 2287.59 35.66
THE MOON
CUP
2 3199.80 49.88
THE LUNETTE
CUP
1 2116.31 32.99
THE LUNETTE
CUP
2 2564.08 39.97

12. ◦ Hygiene
◦ Comfortable
◦ Periods
◦ Medical
◦ Convenient
◦ Clean
◦ Comfort
◦ Protective
◦ Safe
◦ Long lasting
◦ Feminine
◦ Medical
◦ Eco Friendly
◦ Sanitary Napkins

13. ◦Competence
◦Sincerity
◦Caregiver
◦Innocent
◦Everyman

15. WEAKNESS
More mess (emptying cup)
Difficulty in insertion
Possible fit problems
Cup removal issues
Maintenance
- (sterilizing it before use)
STRENGTH
Lower Cost
Less Landfill wastage
Less embarrassing odor
Vaginal PH & Beneficial bacteria stays in
place
Fewer Visits to Pharmacy
More time between changes
Easy to use/ Comfortable

16. OPPORTUNITIES
Less price leads to more customers
Environment friendly
Due to less problems more no. of
women will prefer this product
THREATS
People still prefer sanitary pads over
cups
Many people are unaware of this new
product
Less reach

17. THE DIOSA CUP
HAS 3 MAIN GOALS
1. Be gentle on your body
2. Be gentle on your wallet
3. Be gentle on earth

18. OUR COMMITMENT TO KEEP
YOU SAFE
◦ Latex-free, hypoallergenic and containing no dyes,
perfumes, BPA, phthalates, plastic, bleaches or
toxins, the DIOSACUP menstrual cup is ideal if you
have sensitive skin or allergies.

19. OUR COMMITMENT TO KEEP
YOU WALLET FRIENDLY
◦ You only need one DIOSACUP® that pays for itself
after 6-8 months – you’re then saving that monthly
spend on sanitary protection.

20. OUR COMMITMENT TO
SUSTAINABILITY
◦ We believe in giving women a more environmentally friendly choice,
and that belief permeates all of the decisions we make about
production, packaging, marketing, and everything else we do as a
business.
◦ We take pride in having environmentally responsible practices, and
products that reduce waste.

22. PROFILE OF A SHIVANI
◦ Who she is :
◦ What she does:
◦ What she thinks:

23. PROFILE OF SADHNA
◦ Who she is:
◦ What she does:

24. PROFILE OF
PARVATIDEVI
◦ Who she is:
◦ What she does:
◦ What she thinks
:

25. PROMOTION
◦ NEWSPAPER
◦ SOCIAL MEDIA
◦ WOMEN’S DAY
◦ HOSPITALS
◦ PHARMACY

28. THANK YOU !