Product Forecast

1. Menstrual
CUP
PRODUCT FORECAST
ASSIGNMENT 1
SUBMITTED BY : L KRISHNENDU
MBA(FM)

2. A menstrual cup is a reusable feminine hygiene product designed to collect menstrual fluid during a
woman's period.
It's typically made of medical-grade silicone, rubber, TPE (thermoplastic elastomer), or latex-free
elastomer materials.
The cup is inserted into the vagina and forms a seal to prevent leaks.
They are shaped like a bell with a stem or a ring.
Available in 3 sizes : S,M,L
MENSTRUAL CUP

3. Eco-friendly: Since they are reusable, menstrual cups generate less waste compared to disposable pads and
tampons.
Cost-effective: While the initial cost is higher, a single menstrual cup can last for several years if properly cared
for, leading to potential long-term savings compared to buying disposable products.
Reduced odor and moisture: Unlike pads, which can cause moisture and odor, menstrual cups do not expose
the menstrual fluid to air, helping to minimize these issues.
Extended wear: Menstrual cups can typically be worn for up to 12 hours before needing to be emptied,
depending on your flow.
Suitable for various activities: Menstrual cups can be worn during physical activities, including swimming,
without the worry of leaks.
Key Features

4. Messy Removal: Removing and emptying the cup can be messy, especially if you're not accustomed to it or if
you're in a public restroom without easy access to a sink.
Fit and Comfort: Finding the right size and shape for your body can take some trial and error. An ill-fitting cup
might cause discomfort or leaks.
Cup Sensation: Some users might be aware of the presence of the cup inside them, especially when it's
positioned incorrectly or if it's too firm for their comfort.
Allergies: Some individuals may be sensitive or allergic to the materials used in certain menstrual cups.
Problems Faced

5. 1930's 1950's 1970's 1980's 2000's 2010's
The Tasette Cup
1987
The Keeper Cup
The Cup Boom:
2010 – Present
MENSTRUAL CUP TIMELINE
A brief history of a menstrual cup
2020's
Reusable
Menstrual Discs
2020 – Present
The Tassaway
Disposable
1932
The First Modern
Menstrual Cup Patent
1937
The Tass-ette Cup:
2002
The MoonCup
2003
The DivaCup

6. 2015 PRESENT
Convenient (throwaway) design
Limited degree of water solubility
Patent for an insertion aid for their cup
PAST DESIGNS
First commercially sold menstrual cup
made of natural rubber
2nd patent for an improved design
Daintette was filed in 1932
Made of natural rubber
Dainty-maid Cup Tassette Cup
1932 1950 1970

7. 1987 2002 2015 2003 PRESENT
PAST DESIGNS
Modern reusable menstrual cup.
Made of natural rubber
MoonCup in the US refers to The Keeper’s
silicone model
more comfortable
first reusable menstrual cup made in
silicone
Produced cups in modern moulding method
Made of medical grade silicone
Produced cups of varying sizes.

8. 2010 2020 2015
PRESENT DESIGNS
Manufacturers have developed new medical-grade materials that are even more comfortable, flexible, and safe for
extended use.
Ergonomic designs to improve ease of insertion, removal, and overall comfort.
Available in 3 sizes mainly and apart from that various sizes developed by brands.
Available in many colors.
Brands are providing sterilizing kits and a pouch for easy maintenance.
Designs with anti-bacterial finishers and leakage protection.
Low cervical cup / disc
Cups with various colours and designs

9. FUTURE DESIGNS
Exploring the use of biodegradable or natural materials, such as plant-based plastics or biopolymers, to
create environmentally friendly options.
Design Innovations like a tulip shape or a teardrop shape.
A suction mechanism that breaks the seal of the cup upon activation, making it simpler to remove without
discomfort.
Texture or Grip Enhancements feature to the stem or base of the cup to make it easier to hold and control
during removal.
Integrating a haptic feedback device that vibrates or provides subtle cues to guide users in proper cup
removal.
Integrating technology, such as indicators for capacity or reminders for replacement.
Some possible iinovations or features that the manufacturers could do to improve the product to a more refined way
could be as follows.

10. THANK YOU