Final: Digital Strategy

1. By Sommer Simpson
Digital Strategy

2. ❖Ulta Beauty Inc. is known for its cosmetics, fragrances, skincare and
beauty services and their welcoming presence wherever they are!

3. Sprinkle of Ulta’s
Homepage

4. ❖Direct Access
❖Live Chats
❖Current Updates
Social Media

5. “
”
We are so sorry to hear this, Nicole, and
we appreciate you bringing this to our
attention. When you are able, please
private message us with the store location
and details so that we can look into this.
-QUOTE FROM ULTA’S FACEBOOK

6. Online Advertising
❖ Use of popular brands to appeal to consumers
❖ Great deals and prices
❖ Links attached to ads for direct access

7. Examples of Current Ads

8. Inbound: Staying connected
❖Emails
❖Online Updates

9. ❖Instant Notification
❖Easy Access to
account
information
❖Staying connected
Mobile App: Beauty Steals at your fingertips!

10. Digital Strategy: For the future
❖ Add “feel good” background music to improve
shoppers mood while online shopping
❖ Continue to cater to the needs of consumers
❖ Find more specific “words or phrases” for more KPI
opportunities