2. Integrated Marketing
Marketing should be integrated across
various channels for maximum impact.
“Deflate the Elephant” (LCBO) is a great
example of a strategy that reaches the
consumer at various points with consistent
messaging.
Agency = Due North Communications
3. Deflate the Elephant : LCBO
Goal: put users in a hosting situation where they
needed to stop a friend from drinking and driving
Printable tips and facts were seeded throughout
the scenario.
Spokesperson:
Cocktail Deeva
Most call-to-action
is to website:
www.deflatetheelephant.com
6. iPhone App
Speak Up!
Pre-recorded
messages ask guests
to plan ahead to
ensure they don’t
drink and drive at an
upcoming party
The app also offers 50
delicious and easy-to-
make, alcohol-free
Mocktails for all guests
to enjoy.
11. TV Ads
Two 15-second TV ads, Sports and Girls
Night, spoke to men and women separately
during gender-targeted programming, and
digital boards in
men’s washrooms
across the GTA
aired the Sports
spot.
12. Print Ads
Promote “Speak Up” ad
“Break the ice without
breaking the mood”
CTAs = website &
Facebook
13. Print Ads
Print ads in Food & Drink
featured people at a
social gathering casually
talking and ignoring the
elephant in the centre of
the room.
14. In Store
CTA = drive traffic to
the site, using the
elephant icon and
the website address
along with the
challenge to speak
up and save a life.
Paper bag promos
15. Events : Rogers Cup
Shuttle Program that
delivered the message
in a fun and interactive
way
7000 fans took
advantage of the
complimentary shuttle
Source: http://www.tigrispersonnel.com/lcbo-deflate-the-elephant-shuttle-rogers-cup/
17. What does PUNCH!media do?
Quite simply, we are extremely passionate about
word-of-mouth marketing.
We are experts in Social Media.
We train businesses to help win friends (clients) and
influence people (to buy).
We stay on top of the current trends so you
don’t have to!
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