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5 Promotions Trends for 2013

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In the world of online promotions, 2012 has been the year of expansion and integration. Everywhere we looked, we saw increased flexibility and synthesis. Deals evolved into richly varied deals stores, contests migrated from desktop websites to Facebook and mobile devices, and year-long promotions calendars were created to keep track of it all. It was an exciting and flourishing year, and bodes well for the continuing maturation and growth of online promotions in 2013.

And now, without further ado, the top 5 promotions trends for 2013.

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5 Promotions Trends for 2013

  1. 1. 5 TRENDS FOR 2013Promotions strategies for savvy media companies
  2. 2. WHYPROMOTIONS?
  3. 3. THAT’S WHY.
  4. 4. WHAT’SSO…TRENDING?
  5. 5. #1 PROMOTIONS CALENDARS
  6. 6. THE KEY TO INTEGRATEDPROMOTIONS PLANNING IS ACOMPREHENSIVE CALENDAR
  7. 7. WHYCALENDARS?
  8. 8. IN 2012, GATEHOUSE MEDIA GENERATED $3 MILLION FROM CONTESTING ALONE (THANKS TO THEIR COMPREHENSIVE CALENDAR)GET THE FULL STORY
  9. 9. #2 DEAL DIVERSITY
  10. 10. IT’S NOT ALL ABOUTRESTAURANTS &MASSAGES ANYMORE
  11. 11. YOU GOTTA DIVERSIFY RESTAURANTS | RETAIL | TRAVEL | RECREATION | EVENTS | BEAUTY | SERVICEGET THE FULL STORY
  12. 12. #3 DEALS STORES
  13. 13. GROW YOUR REVENUEEXPAND YOUR DEAL MIXKEEP YOUR SUBSCRIBERS ENGAGED
  14. 14. GROW YOUR REVENUEEXPAND YOUR DEAL MIXKEEP YOUR SUBSCRIBERS ENGAGEDAT THE SAME TIME!
  15. 15. DO IT WITH DEALS STORESGET THE FULL STORY
  16. 16. #4 MOBILE UPLOADING
  17. 17. UPLOADPHOTO & VIDEODIRECTLY FROM AMOBILE DEVICE
  18. 18. WHAT DOESTHAT MEAN?
  19. 19. INCREASED FLEXIBILITY WITH CONTESTINGGET THE FULL STORY
  20. 20. #5 FACEBOOK CONTESTING
  21. 21. CONTESTS ARE INCREASINGLY BEING RUN ON FACEBOOKEVERYBODY’S DOING IT
  22. 22. YOU SHOULD TOO (SERIOUSLY)
  23. 23. AT LEAST, YOU SHOULD IF YOU LIKE:REACHING A BROADER AUDIENCEFREE PROMOTIONAL TOOLSMAKING YOUR ADVERTISERS HAPPY (YEAH, WE THOUGHT SO)GET RELATED STORIES
  24. 24. SO THERE YOU GO:1 PROMOTIONS CALENDAR2 DEAL DIVERSITY3 DEAL STORES4 MOBILE UPLOADING5 FACBOOK CONTESTING6 SUCCESS!
  25. 25. FOR MORE HELPFUL INFORMATION ABOUT PROMOTIONS: VISIT THE PROMOTIONS LAB

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